How to Prepare and Strategize for Generating Sales on Amazon – In Just 7 Minutes with Mike Begg

 Discover how to increase your brand discovery and sales through the use of Amazon Find out how to make your product “retail-ready” for Amazon Learn why Amazon is one of the best discovery platforms worth investing your product on and how to maximize that investment Resources/Links: Get your FREE copy of the Advanced Amazon Selling Guide Today!: https://landing.amzadvisers.com/landing Summary Have you already invested your product on the Amazon platform? Are you satisfied with the results it’s getting? Do you want to know the secret to improving your sales and results and how to make the most out of your investment in Amazon? Mike Begg is an expert in eCommerce and digital marketing. He co-founded AMZ Advisers and has grown the business to over $10M/year in ad spend and $100M/year in Amazon sales. In this episode, Mike shares his experiences and ideas on how to increase your sales and brand discovery with the use of Amazon. He also shares the secret of how to maximize your investment in Amazon through making your product “retail-ready”. Check out these episode highlights: 01:25 - Mike’s ideal client: “Our ideal clients are CPG brands and manufacturers that are either not satisfied with the results they're getting on the Amazon platform or haven't really invested into the platform or venturing into it but at the same time, they have to have that willingness to invest in the platform.” 02:02 - Problem Mike helps solve: “The problem that we solve and the reason we started this company was to help brands get the representation they need on the Amazon platform.” 02:55 - Typical symptoms that clients do before reaching out to Mike: “There can be a variety of problems but the biggest issue that most companies have is that they're not getting the sales they want, or they're not getting enough traffic their listings. And that can be for a variety of reasons, it really comes down to SEO and advertising.” 03:53 - Common mistakes that people make before they find Mike’s solution: “A lot of the common mistakes are people just throw things up on the platform and expect that that traffic's immediately going to come without, you know, really considering what their sales copy is without doing the proper keyword research, and everything that really builds the foundation for you on the Amazon platform.” 04:45 - Mike’s Valuable Free Action (VFA): “There is a term within the Amazon community which is called "retail readiness" and getting your listings to be "retail-ready" is extremely important for being on the platform. There are a few different things you can consider to get your listings "retail-ready" on your own.” 06:18 - Mike’s Valuable Free Resource (VFR): Get your FREE copy of the Advanced Amazon Selling Guide Today!: https://landing.amzadvisers.com/landing 07:01 - Q: Why do companies need to invest in the Amazon platform? A: The reality is Amazon is the best brand discovery platform that there is right now, at least in the US and in North America. Tweetable Takeaways from this Episode: “You can't just throw things out there and expect to succeed without taking certain steps to make sure that you're set up for success.” -Mike BeggClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Hello everyone and another very warm welcome to Marketing The Invisible. My name is Tom Poland,