How to Play the Long Game – In Just 7 Minutes with Dorie Clark

 Discover what are the three key components you need to be focusing on to build a better platform for your business Learning why you should stop putting out more money and giving up easily isn’t going to get you the recognition you deserve Find out how another degree, multiple certificates, and lots of training isn’t going to get you clients Resources/Links: Wanting to Get Recognized for your Knowledge, Talent, and Excellence? Learn how you can build the career you want and become an expert through the power of recognition: Dorieclark.com/toolkit Summary Have you been trying to grow your brand or profile but just end up feeling frustrated with it? Do you want to know how you can play the long game and become a recognized expert? Are you ready to find out what are the three components you need to focus on to build the career you want? Dorie Clark is the author of the Long Game and teaches for Duke University Fuqua School of Business. In this episode, Dorie talks about how to become a recognized expert that everyone needs through the right platform, better content creation, and expanding your network. She also shares the mistakes you should be avoiding that can stop you from getting the recognition you want and deserve. Check out these episode highlights: 01:33 - Dorie’s ideal client: “So leaving aside the corporate speaking work that I do, my ideal clients for coaching and for my online courses are professional service providers that are looking to grow their brand.” 02:07 - Problem Dorie helps solve: “This is a problem that I experienced myself when I started my own business 15 years ago. I became a marketing strategy consultant. And as soon as I stepped into the world of business, I suddenly realize to my heart, "Oh, my God, I think everyone in the world is a marketing strategy consultant." 03:34 - Typical symptoms that clients do before reaching out to Dorie: “What I often see is that for a lot of really smart people who become professional service providers, so often because, you know, been inculcated in us, we tend to believe that another degree or one more training, or one more certification is somehow going to be the answer.” 04:45 - Common mistakes that people make before they find Dorie’s solution: “The common mistakes that I see are, first of all, sometimes we get too easily defeated in the process. And that's something that is really upsetting to me because I want to live in a world where it's not the loudest voices that win, but it's the best ideas that win.” 06:03 - Dorie’s Valuable Free Action (VFA): “So one of the components that I talked about in my recognized expert framework is content creation. And I feel like this is often the low-hanging fruit. It almost seems self-evident when you say it, but I think somehow, a lot of times, we don't realize it in our lives.” 07:09 - Dorie’s Valuable Free Resource (VFR): Check out Dorie’s Toolkit: Dorieclark.com/toolkit 07:46 - Q: I'm going to steal the mantle, Tom, and I'm going to flip it back on you. What is the number one thing that you have done that has helped you in your ascent to being a recognized expert in your fields? A: I've figured out a relentless way to generate leads virtually every single week of the year. Tweetable Takeaways from this Episode: “If people do not know what your ideas are, you will never be known for your ideas.” -Dorie ClarkClick To Tweet Transcript (Note,