How to Optimize Your Workplace – In Just 7 Minutes with Nick Sonnenberg

 Stay focused on your unique abilities and outsource the rest Accomplice more through delegation Focus on your unique ability and have an outsourcing agency handle the rest of your task Resources/Links: Get Leverage Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business Summary   Nick Sonnenberg is a speaker, author, Inc. magazine contributor and a serial entrepreneur with a passion for creating companies that disrupt the way people work. Prior to his work in the technology space, Nick spent more than eight years on Wall Street as a high-frequency algorithmic trader and was the youngest person to graduate from Berkeley with a masters degree in financial engineering. Nick is the co-founder and CEO of Leverage, founder and CEO of Efficient Frontier Solutions, and the former CEO of CalvinApp. In this episode of Marketing the Invisible, Nick shares his passion for disrupting the way that people work and optimize their workplace. Check out these episode highlights: 00:30 – Nick Sonnenberg’s professional background as Former Wall Street trader, entrepreneur, author, founder and CEO of Leverage 01:40 – His ideal clients 01:51 – The productivity and transformation problem he helps solve for his clients 03:00 – The typical leveraging symptoms his clients' experience 03:50 – Common mistakes his clients make before they leverage 04:45 – Outsourcing: disruption through premium quality work 05:31 – Nick’s Valuable Free Action (VFA): Learn to manage your inbox well 05:55 – Nick’s Valuable Free Resource (VFR): Get Leverage, Inbox by Google, Cisco Spark 07:00 – How can you find-out more Tweetable Takeaway from this Episode: “I'm offering a time arbitrage where people can give up things that are lower level tasks to free up time for them to do higher level tasks.” - @getleveragevaClick To Tweet “In order for your company to really scale you need to start letting go and delegating things away.” - @getleveragevaClick To Tweet