How to Never Lose a Customer Again – In Just 7 Minutes with Joey Coleman

 Learn how to create the kinds of experiences that keep your customers and your employees loyal, focused, engaged and committed Know 'The Right Process' of keeping and retaining clients Discover why the First 100 Days® after the sale and the interactions the customer experiences is the key to building customer loyalty and not about focusing on marketing or closing the sale Resources/Links: Download the Free Chapter of Joey's Book: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days: https://joeycoleman.com/book/ Summary For over a decade, Joey Coleman has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. He is a multi-award-winning speaker at both national and international conferences and his book Never Lose a Customer Again is ranked as one of Wall Street Journal's bestsellers. In this episode, Joey shares his specialty in creating unique, attention-grabbing customer experiences and talks about the importance of making personal and emotional connections with your customers. Check out these episode highlights: 02:03 – Joey's ideal client: "My ideal client is an organization that has realized that only focusing on acquiring new customers is a long-term recipe for failure." 02:42 – Problem Joey helps solve: I help companies keep their customers. All too often companies are focused on acquiring but not retaining. 03:22 – Typical symptoms that clients do before reaching out to Joey: "They're going to be seeing increased or high levels of churn. If you're not, start paying attention to that. They're going to be experiencing struggles with employee morale, because the customer situation and the customer relationships are so afraid and strained, that it's causing issues within the company." 04:20 – Common mistakes people make when trying to solve that problem: When they realize that they're hemorrhaging. They try to go get new customers, instead of solving the problems. 05:38 – Joey's Valuable Free Action(VFA): Actually writing a handwritten thank you note to your existing customers, telling them how much you appreciate their business, how much you value that relationship and how committed you are to continue to serve them well. 06:11 – Joey's Valuable Free Resource(VFR): Download the Free Chapter of Joey's Book: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days: https://joeycoleman.com/book/ 06:49 – Q: "What is the benefit that you get as an organization from focusing on your customer experience?" A: Customer experience and employee experience are two sides of the same coin. As you polish one, the other happens to brighten. As your customer experience goes up, your employee experience goes up. Tweetable Takeaways from this Episode: “Create the kinds of experiences that keep your customers and your employees loyal, focused, engaged and committed.” -Joey ColemanClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Joey Coleman. Joey, a very warm Australian good day, welcome. Where are you hanging out, sir? Joey Coleman: 0:20 Good day, Tom. I appreciate being here. I'm actually at my home in Boulder, Colorado,