How to Master Cold Outreach with Personal Video – In Just 7 Minutes with Dave Holloway

 Learn how to proactively replace your income in case clients drop off without waiting for inbound leads to come Find out how to individually personalize your offer to relevant prospects to make you stand out from the rest and make them see the value in what your business does Discover one most important way to sell not on price but value Resources/Links: Download your free resource pack to give you some pointers and starters to help you get started in the world of personalized video. Click here: wonderleads.com/freestuff Summary Do you find your business in that volume-driven-automated leads approach that pushes people away rather than attracts your ideal market? Are you tired of spending your time, money, and efforts on things that aren't getting you anywhere? Have you considered an approach your relevant prospects find hard to resist? Dave Holloway helps businesses to sell on value, not price. Hear him talk about the most important aspects of good business development and find the most relevant and right people to do business with among the millions out there. Check out these episode highlights: 01:36 - Dave's ideal client: My ideal client is B2B businesses that want to sell on value to premium businesses that want to sell on value rather than price. 01:50 - The problem Dave helps solve: I help people overcome their challenges with proactive business developments and new business developments. 02:11 - Symptoms Dave's clients often encounter: The problems, the common experiences are: feeling like you're wasting time, that money, and energy on activities that don't feel like they're getting you anywhere. They're either getting you very, very little response, or they're not getting any, at all. It feels like you're just stuck in a bit of the mud. 03:54 - Mistakes clients make before they work with Dave: Typically, the main thing that people fall into the trap of is turning to two things: they turn to volume as a solution. And they often use, like, the second problem, which is automation, to do that. So, they'll rely heavily on automated funnels to sort of drive a prospect to action when in reality, that actually has the opposite effect. It ends up pushing people away. 05:43 - Dave's Valuable Free Action (VFA): I think the way to get around this is that people need to change their mindset to something instead of looking for something that you can scale as easily as possible, an outbound approach that you can scale, you need to be looking for ways that are as difficult as possible to scale. 07:15 - Dave's Valuable Free Resource (VFR): Download your free resource pack here: https://wonderleads.com/freestuff/ 07:54 - Q: What is the most important aspect of good business development? A: For me, that answer is focus. Tweetable Takeaways from this Episode: “If you're looking to improve your outbound sales, you need to be concentrating on the smallest viable audience for your business.” -Dave HollowayClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone and a very warm welcome to another edition of Marketing the Invisible! I've just had a bowl with Dave Holloway. Dave, good day, Sir. Very well, where are you calling in from? Dave Holloway 00:20 Hello, Tom. I'm calling in from Leeds in the north of the UK ...