How to Market Intangibles – In Just 7 Minutes with Daniel Chan

 Discover how you can market intangibles and keep your Zoom meetings fun and engaging Find out why you need to invest in good entertainment for your Zoom meetings Learn more on what kinds of entertainment fits for your corporate Zoom meetings and translates well virtually Resources/Links: Wanting to Know How You Can Keep Your Zoom Meetings Fun and Engaging? Learn more on how magic can be one of the best virtual entertainment experiences you can give at your Zoom meetings: Danchanmagic.com Summary Have you been feeling like your Zoom meetings are boring and your audience is not engaging? Do you want to know how you can spice up your Zoom meetings and keep your audience hooked up on what you have to say? Are you ready to find out how magic is one of the best virtual entertainments you can invest in? Daniel Chan is an internationally renowned, award-winning magician and mind-reader. He presents world-class magic and mind-reading. Dan has performed 5000 plus shows worldwide. He provided the perfect entertainment solution for savvy corporate audiences. In this episode, Daniel talks about the difficulties brought by virtual meetings-- from learning how to get your message through the screen to keep your audience engaged. He also shares his insights on how magic is the best online entertainment you can invest in for your Zoom meetings. Check out these episode highlights: 01:34 - Daniel’s ideal client: “Corporations or anyone looking to make a zoom event more engaging.” 01:43 - Problem Daniel helps solve: “Boring zoom events. Often people are not engaged. They're thinking, "Oh, it's the same meeting. It's the same boring thing." 02:28 - Typical symptoms that clients do before reaching out to Daniel: “Often you're going to do meetings, and you'll see people with their cameras off. Those are some symptoms. Often people are muted, or they're not sharing their screen. You can tell they're probably not engaged.” 03:14 - Common mistakes that people make before they find Daniel’s solution: “Virtual cooking shows, and many other things that don't translate. For example, you can see videos of magicians engaging, and you can actually see full demos, but, imagine, how is a cooking show better virtually than in person?” 04:05 - Daniel’s Valuable Free Action (VFA): “Call for a free demo that we could do over Zoom so that you can actually experience it. Watching a video of someone doing magic over Zoom isn't as engaging as me directly reading your mind.” 04:34 - Daniel’s Valuable Free Resource (VFR): Check out Daniel’s Website: Danchanmagic.com 05:10 - Q: How did you get to so many billionaires and corporations? A: Targeted ads that were done by zip code and many other marketing strategies. Tweetable Takeaways from this Episode: “Find out what your goal is and find steps to reverse engineer it.” -Daniel ChanClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Daniel Chan. Danchan.com. I say Danchanmagic.com is his website. A very warm welcome, Daniel. Daniel Chan 00:26 Thanks for having me, Tom. Tom Poland 00:27