How to Make Your Marketing Videos More Engaging and Exciting – In Just 7 Minutes with Lou Bortone

 Discover the value and importance of video marketing in growing your business Learn more about how to overcome the fear of video marketing and which matters most- the quality or its content Know more on the different creative ways on how to film your own video for marketing Resources/Links: Check out Lou’s Mini-Course: http://www.Loubortone.com/sizzle Summary Are you struggling when it comes to video marketing whether it’s because you’re shy to be in front of the camera or you just don’t know how to do it? Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube back 15 years ago, back in 2005. He's been in that space as a specialist refining and fine-tuning and as an innovator at the leading edge of using videos online. In this episode, Lou shares his own personal fears and struggles in video marketing back then and how he overcame these. He also talks about the value and importance of video marketing and the common misconceptions business owners have when it comes to video marketing, such as- which is more important, the quality or the content. Check out these episode highlights: 1:25 - Lou’s ideal client: “My ideal client is usually a small business owner who understands the value and importance of video marketing. A lot of folks come to me and say, "Oh, I really know I should be doing video but I'm not comfortable with it," or, "I'm not used to it." So usually folks come to me when they realize, "Yes, it's time to do a video but I'm not sure where to start." 1:50 - Problem Lou helps solve: “For the most part, I help them overcome their fear of video. A lot of people have the fear of the camera, fear of doing video. I, myself, as an introvert, never really liked to be on camera so I sort of empathizing with that and help them get over it.” 2:44 - Typical symptoms that clients do before reaching out to Lou: “I think it’s mostly just procrastination. They just keep putting it off until they realize, "Oh, my gosh, I've got to finish this, I've got to." And a lot of it has to do I think with the fact that they think it has to be perfect or really high quality, when in fact, the message is really more important than the quality.” 3:22 - Common mistakes that people make before they find Lou’s solution: “Again, I think that they think that the equipment alone may solve the problem, like, "Okay, I'll start doing a video when I get a better microphone. I'll start doing a video when I get a better camera." When it's really like it's not about the equipment as much as it is about them wanting to put themselves out there and get their message out in a more powerful way.” 5:04 - Lou’s Valuable Free Action (VFA): “Well, other than actually starting and doing it, I think, just experimenting, doing Facebook Live. I think that's the low hanging fruit of video. It's very easy to start, obviously, Facebook's free. You can do it from your phone, you can do it from your desktop. And I feel there's less pressure on Facebook. I think they've sort of lowered the bar almost on videos so anything goes.” 5:52 - Lou’s Valuable Free Resource (VFR): Check out Lou’s Mini-Course: http://www.loubortone.com/sizzle 6:43 - Q: How did someone who is an introvert and doesn't like being on camera end up in this? A: It started with starting a YouTube channel and filming myself. I did goofy sketch comedy and used to dress up in costumes. Later on, I realized I didn’t the costume and just went and did it. Tweetable Takeaways from this Episode: