How to Make Selfish Decisions and Enjoy More Freedom – in Just 7 Minutes with Erno Hannink

 Learn how to be a selfish leader Why every leader needs to be selfish How to decrease weekly working hours from 80 hours down to 40 hours and have the time freedom to strategize and develop new ideas in managing your company Resources/Links: www.coach.me/ernohannink It Doesn't Have to Be Crazy at Work by Jason Fried Summary Erno Hannink is a business coach. His unique ability is asking tough questions and push you toward action. In this episode of Marketing the Invisible, Erno shares how helps his clients make smart decisions to accomplish faster what they want so they can create more freedom. Check out these episode highlights: 00:49 - Erno’s professional background as a business coach 01:38 - Erno’s ideal client: a Business owner who has 5 -25 employees who work in the service and selling industry like coaching, consultancy or software 02:04 - Business growth and scaling problems Erno solves for his clients 02:56 - Typical symptoms that Erno’s ideal client would be experiencing before coming to him 03:51 - The common mistakes that people do before working with Erno 05:02 - Erno’s Valuable Free Action (VFA): Find out what is it that you are the best at. What is it that you as the owner love to do. /li> 07:17 - Erno’s Valuable Free Tip (VFT): Get and read the book 'It Doesn’t Have to be Crazy at Work', the book can help you find ways to improve your business Tweetable Takeaways from this Episode: “Find out the most important thing that you are best at and spend 80% of your time working on that one thing and forget the other.” -@ernohannink Click To Tweet “ (on solving problems) Businessowners work on the symptoms they don’t tackle the real thing.” -@ernohannink Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome to another edition of marketing the invisible. My name is Tom Poland being out here for a little castaways Beach in Queensland Australia joined today by Erno Hannink. Erno where you're hanging out this morning. Erno Hannink: I'm in did the sun which is nobody knows of course but it's. It's a time close to one home in the Netherlands and maybe people know online because it's from a famous movie a bridge too far. Tom Poland: Oh yes indeed. Oh, an exciting place to live about fifty-five years ago. Not the most successful battle the eyes ever had but nevertheless we're here it's a long time later. I'm on the other side of the earth to you and doing a different climate by the sound of it. So rather cool over there. Yeah. Folks let me introduce you Erno is a business coach and knows the very unique ability is asking if you like the tough questions to push his clients towards action. And my experience of folks from the Netherlands is they generally do ask tough questions so I'm not sure if it's a genetic compositional idea but like the Northern Germans. But he coaches business owners partners founders CEOs people in charge of organizations on making smart decisions so that they can achieve what they want to achieve faster and in doing so creating more freedom and that brings us to the title of this little seven minutes interview which is how to make selfish decisions that enjoy more freedom we're gonna do that in just seven minutes. So you know I got a very warm welcome my time starts now. Question number one is Who is your ideal client? Erno Hannink: It's a business owner that has about five to 25...