How to Leverage Tools to Automate and Optimize Your Content Marketing – In Just 7 Minutes with Lyndsay Phillips

 Discover the key to leverage your content (blogs, video, podcasts, social) further to increase exposure, and save you time and money Learn how to automate and optimize your content marketing so you can attract and convert customers faster Know how having a well-planned content marketing strategy can enable you to get out of the trenches and instead focus on client retention, business development, and revenue generation Resources/Links: Checkout Lyndsay Phillips' Free AUTOMATION CHECKLIST: How to Attract and Convert Customers Faster :Link here: https://resource.smoothbusinessgrowth.com/tools Summary Lyndsay Phillips is the CEO of Smooth Sailing Business Growth, Speaker, Podcast Host, and Content Marketing Expert helping entrepreneurs across North America grow their business. In this episode, Lyndsay shares how content marketing helps her clients attract and convert customers faster, at the same time builds their authority status in their niche. Check out these episode highlights: 01:23 – Lyndsay's ideal client: "They are entrepreneurs who are growing a team and growing their business and they can't do it all themselves. And they want to scale and focus their energy on their superpower and not on the marketing pieces." 02:14 – Problem Lyndsay helps solve: "Not being consistent with their branding. Not being consistent with their messaging. Not publishing things on a timely basis and ongoing basis." 02:54 – Typical symptoms that clients do before reaching out to Lyndsay: "Inconsistency." 03:44 – Lyndsay's Valuable Free Action(VFA): "Get the support you need to do the things to move your business forward." 05:51 – Lyndsay's Valuable Free Resource (VFR):Checkout Lyndsay Phillips' Free AUTOMATION CHECKLIST: How To Attract & Convert Customers Faster!:Link here: https://resource.smoothbusinessgrowth.com/tools 06:42 – Q: Can I just copy what other successful entrepreneurs are doing to make it easier? A: I would say a big fat 'No' on that. I think it's good to take ideas and inspiration and strategies from other marketers. But they have different products, they have a different avatar, they have a different ideal client. They have different audiences and personality. And so, you need to do what is right for you, and that's going to attract your customers. Tweetable Takeaways from this Episode: “Get the support you need to do the things to move your business forward.'” -@smoothsailingbgClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Tom Poland 0:09 Hello everyone, a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by Lyndsay Phillips. Lyndsay, good day, a very warm welcome. Where are you hanging out? Lyndsay Phillips: 0:19 I am in Ontario, Canada, so just north of Toronto. Tom Poland: 0:22 How's the weather? Lyndsay Phillips: 0:23 It's cold, it's snowing. Tom Poland: 0:26 Yeah, you get that in winter sometimes, especially in places like Canada. Tom Poland: 0:29 Folks, for those of you don't know Lyndsay, she helps clients attract and convert customers, and that two very different things and the two critically important things, with a smooth sailing business growth. She is in fact known as Captain Smooth. She's been featured on MSN,