How to Leverage the Media – In Just 7 Minutes with Patty Farmer

 Discover how to build relationships that create opportunities through a process called OPP Find out how to package your expertise, so you are strategically positioned in the marketplace Learn how to master your marketing, leverage media, and monetize your business Resources/Links: Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com Summary Do you experience low conversion rates from your discovery calls and enrollment conversations? Have you checked if your message is confusing and doesn't speak to your target audience? How do you create a lifestyle built around a business that supports that? Patty Farmer is a Marketing & Media Strategist, Speaker, Podcast Host, Magazine Publisher & Event Producer. She helps entrepreneurs leverage the media and create marketing strategies that are profitable and not painful. In this episode, Patty shares how you don't always need to go out and find your target people; instead, you only have to find partners that serve the exact audience you do. And that she recommends building relationships that pave the way for opportunities that foster that process. Check out these episode highlights: 01:07 - Patty's ideal client: My ideal clients are established service-based entrepreneurs that are women, 40 plus, who are struggling to identify, attract, and convert their ideal buyers. 01:39 - The problem she helps solve for her clients: The problem I solve is helping them to package their expertise. And then position them in the marketplace strategically to master their marketing, leverage the media, and monetize their business. 01:50 - Symptoms of the problems her client faces: a lot of those things are the same things, which is a really low conversion rate, whether that's from a discovery call and enrollment conversation. Social offers, those types of things, right? So, they have a confusing message. 02:55 - Common mistakes clients make before consulting Patty: The biggest one is that they confuse networking with marketing and sales. Marketing and sales are separate all in themselves. But people get confused when they're trying to throw networking in the mix. 03:43 - Patty's Valuable Free Action (VFA): The number one way is what I like to call OPP. Everybody talks about opportunity; OPP is other people's people. And the best way to do that is to promote other people to promote yourself. So, it's finding opportunities where you both have the same audience. And you can put each other in front of that audience. 05:03 - Patty's Valuable Free Resource (VFR): Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com 06:10 - Q: What's the number one takeaway I want your audience to get? A: I believe that the secret to success is designing the lifestyle you want to live and then building a business that supports that lifestyle, not the other way around. Tweetable Takeaways from this Episode: “You need to find partners where you all serve the same audience, and then get in front of each other's audience.” -Patty FarmerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible.