How to Leverage the #1 Sales Channel – In Just 7 Minutes with Melinda Emerson

 Find out what really is the source of all your problems as a small business and it’s not what you thought it is Learn why nurturing existing customers is better than constantly starting up a new business Practice recession-proofing you and your business and how this magic of action could help you a ton Resources/Links: Wanting to Step Up Your Business but Always Seem to be Failing? Learn more about the promising advantages of recession-proofing you and your business and how you can do it: succeedasyourownboss.com Summary Have you been finding yourself struggling on holding up a business online? Do you always wonder what’s the problem in your business that you just can’t seem to be solved right? Are you ready to find out how you can leverage your business to become the best there is, get more paying customers, and gain the profits you deserve with little-to-no failure? Melinda F. Emerson, the SmallBizLady, is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development and social selling. She hosts The SmallBizChat Podcast. She is the author of Become Your Own Boss in 12 Months, Revides, and Expanded (Simon and Schuster, Sept. 2021). In this episode, Melinda talks about how you can really and truly be your own boss in your business, whether big or small, in the online setting. She also shares her insights on recession-proofing yourself and your business and why you should be doing it as soon as possible. Check out these episode highlights: 01:22 - Melinda’s ideal client: “I work with two audiences. I work with small business owners directly who want to start and grow successful small businesses. And on the consulting side, we work with Fortune 500 companies that target small business customers.” 01:56 - Problem Melinda helps solve: “When it comes to small business owners, it's really about marketing. People think they have a revenue problem. No, they have a marketing problem. Their message is not clear. Their call to action isn’t clear.” 03:19 - Typical symptoms that clients do before reaching out to Melinda: “Number one, they're too focused on new business as opposed to nurturing existing customers. And big businesses and little businesses have this problem. Everyone's really struggling to sell online now.” 03:56 - Common mistakes that people make before they find Melinda’s solution: “They're not clear enough on their buyer persona. Who are they targeting with their message in their ads? That's the number one thing and then they don't test up. They throw all their money behind one idea.” 05:05 - Melinda’s Valuable Free Action (VFA): “You got to focus on how to recession-proof yourself. You got to make sure that something about your business is not easily duplicatable by your competition. You've got to focus on user experience.” 05:47 - Melinda’s Valuable Free Resource (VFR): Check out Melinda’s eBook: succeedasyourownboss.com 06:30 - Q: What is your new book about, when is it coming out and where can people get it? A: My new book is called Become Your Own Boss in 12 Months, Revised and Expanded. It is actually the third edition of my very first book. It's coming out from Simon and Schuster. Tweetable Takeaways from this Episode: “It's super clear to focus on who your customer is and what their pain is. Not what you think their pain is, you got to talk to them. You got to test. You got to find out.