How to Increase Sales of Your Self-help or How-to Book on Amazon – In Just 7 Minutes with Geoff Affleck

 Discover how publishing a book online can vastly increase your sales and get you leads Understand why you should consistently put a valuable free offer in your books Learn what is Amazon optimization and how it can be a big help for your Amazon listings and sales Resources/Links: To get more FREE advice on what you need to do as a first-time author, click here: geoffaffleck.com/ebook Summary Are you planning on publishing a book, but don’t know how to start? Or maybe you’ve already done it but wonder why it’s not selling the way you want it to. Publishing a book is a great way to put yourself out there, sell yourself and your product, and increase your leads and sales. But how can you maximize the potential of your book, especially online in the busy and bustling marketplace? Geoff Affleck has helped hundreds of authors to publish, launch and promote #1 bestselling books ranging from Kindle eBooks to New York Times bestsellers. Listen in to Geoff and find out what are the things you should be doing and you should be avoiding as a first-time author in a busy online marketplace, like Amazon, and get your sales sky high! Check out these episode highlights: 01:33 - Geoff’s ideal client: My ideal client is someone who's a thought leader, professional, basically an expert. They may have already published self-help, how-to business, health, relationships, and spirituality book, or planning to publish one in the next 12 months. 02:07 - The problem he helps solve: I would say there are two. There's the problem of publishing the book. So how do I strategically publish it? How do I successfully publish a nonfiction book? And the other would be how to sell copies. 03:16 - The symptoms of the problem: That would be one of them. So, one of them is that their sales have stalled, maybe they never took off in the first place. And so, therefore, you know, the book is not doing what it was designed to do, which was to build its credibility, build its brand, bring in new leads, and clients. 05:22 - Clients’ common mistakes before consulting Geoff: Well, the first thing is that they often have published the book themselves, which is highly recommended, but they didn't know what they were doing. Why would they? It's their first time publishing a book, how would you know? 07:05 - Geoff’s Valuable Free Action (VFA): I would say what that would be is to make sure that inside your book, right after the copyright page, you have a separate page with a valuable free offer on that page. You know, a headline or a quick description, a picture of it, whatever it is, and then a link to your landing page right inside your book. 07:30 - Geoff’s Valuable Free Resource (VFR): To get more FREE advice on what you need to do as a first-time author, click here: geoffaffleck.com/ebook 07:50 - A: We've kind of alluded to it, but I want to be specific. If someone has a book that's not selling, figure out why it's not selling. And then fix it. Tweetable Takeaways from this Episode: “If someone has a book that's not selling, figure out why it's not selling. And then fix it.” -Geoff AffleckClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I am Tom Poland beaming out to you from the Sunshine Coast in ...