How to Grow Your Authority to Become an Influencer in Your Niche – in Just 7 Minutes Marina Barayeva

 Learn the ways to position yourself as an authority Discover the mistakes in trying to get more clients on board consistently Know the three questions you need to answer to help you identify the niche you should focus on Resources/Links: Find out where you are on the way to become an influencer, Take the Quiz at www.marinabarayeva.com/influencer and get a guide to the next step Summary Marina Barayeva is an international portrait photographer, speaker and a host of the Marketing for Creatives show. Marina is a known authority in helping entrepreneurs become influencers in their niche. Always busy with creative projects, she organized an online photography conference, fashion show and has been featured on Art People, CCTV, China Radio International, and other media. In this episode, Marina shares how she guides creative people to become profitable business owners. Tune in and learn the mistakes business owners do in building a brand that aims to become a recognized expert in the niche. Check out these episode highlights: 02:07 - Marina shares her ideal client: solopreneur, entrepreneur and creatives who have problems in marketing and building a personal brand 02:50 - The problems she helps solve for her clients: Help them do what they love, at the same time help them market their services to become an expert or influencers in their niche or industry 03:43 - Ways to help clients deal with frustration and fear 05:14 - Marketing mistakes entrepreneur don’t realize they are making and how to avoid them 06:30 - Marina’s Valuable Free Action: For now we talk about the audience- who your audience is and come up with 1-3 topics which you can share with people. What you can do and be good at and give practical advice. And then try to spread the word about it 07:29 - Valuable Free Resource- www.marinabarayeva.com/influencer. Take a quiz and discover What type of influencers are you as an entrepreneur 07:44 - How to speed up your growth? Try to collaborate with other people with other influencers Tweetable Takeaways from this Episode: “To become an expert or the influencer in the niche. There are two parts. There one is the audience. Those people who you already connect and another one those people who you can potentially reach.” -@marinabarayevaClick To Tweet “(on how to speed up your growth) Everyone wants everything fast. So, the key here is to collaborate with other people and with other influencers.” -@marinabarayevaClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland beaming up to as always from on the sand that Little Castaways Beach next to the waves here. Joined today by Marina Barayeva. Marina, very what is it a good morning for you? Good afternoon just. Marina Barayeva: Good afternoon. Tom Poland: We're about you hanging out? Marina Barayeva: I'm in Beijing China. Tom Poland: Beijing China. Yeah, and I'm in this city in the capital of China in Beijing. Tom Poland: Wow, commercial hub of the world pretty much. You are the very first person I've interviewed not only just the very first person I've interviewed that's been in Beijing, but you are definitely the first Russian that I've interviewed in Beijing.