How to Go from Obscure to Acclaimed with Podcast Interviews – In Just 7 Minutes with Tom Schwab

 Learn the secret of getting booked on great shows your ideal customers already listen to Know how to use the podcast guesting to drive relevant traffic and sales-ready leads Learn how to turn listeners into leads and build trust with 'Serve, serve, serve, ask' strategy Resources/Links: Visit https://interviewvalet.com/theinvisible/ to learn more about the huge long-term potential of podcasting and get FREE access to the resources mentioned in this interview Summary Tom Schwab is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder/CEO of Interview Valet-the concierge-level podcast guest marketing service providing the fastest way for executives, businesses, and thought leaders to maximize the benefits of podcasting. In this episode, Tom shares how to speak directly to ideal customers and turn listeners into leads with podcast interview marketing. Check out these episode highlights: 01:42 – Tom's ideal client: authors, coaches, speakers, brands, anybody that has a product or service and just needs more customers 01:56 – Problem he helps solve: Obscurity 02:31 – Typical symptoms that clients do before reaching out to Tom: Frustration, I think that's the biggest thing. 03:45 – Common mistakes people make when trying to solve that problem: Trying to use tactics and technology instead of an old strategy. 05:15 – Tom’s Valuable Free Action(VFA): "Serve, serve, serve, ask". So, serve and then ask the host, how can I serve your audience? 06:32 – Tom’s Valuable Free Resource(VFR): http://interviewvalet.com/theinvisible 07:15 – Q: What's the best advice you got? A: "Choose carefully who you drink with because you can't choose who you work with". That was his world, that is not our world today. We can choose who we work with. There is an abundance of customers that they want to work with you. They just don't know you exist. Tweetable Takeaways from this Episode: “Do something to start that conversation. To get in on that conversation. Try being a podcast host, try being a podcast guest, or do both .” -@interviewvaletClick To Tweet “Serve, serve, serve, ask.” -@interviewvaletClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. And a very warm welcome to another edition of marketing the invisible. My name is Tom Poland. Beam me out to as always from on the sand next to the waves a little Castaways Beach in Queensland, Australia. Joined today by Tom Schwab. Tom a very, very warm welcome. Tom Schwab: Well thank you. Tom Poland: Where are you hanging out? Tom Schwab: I am in Kalamazoo Michigan. Yes, it exists. It's halfway between Chicago and Detroit. And it proves that you can do podcasting from anywhere. Tom Poland: And to anywhere. Little Castaways Beach all the way to Kalamazoo. I just love the internet. For those of you who don't know Tom then you're missing out because the guy, how many podcasts show you've been on Tom? Tom Schwab: I have been on over twelve hundred podcasts interview. So, if you listen to enough podcasts interviews you probably hear me again. Tom Poland: At any moment now you're about to get it sorted right. Twelve hundred. It's extraordinary. And it's also quite apt because Tom is the author of Podcast Guest Profits. Beautiful, beautiful,