How to Get Started with SEO – In Just 7 Minutes with Andrew Allen

 Know more about SEO and how it can help boost your website’s visibility and interaction Discover the advantages of having some basic knowledge of SEO in the growth of your business’ website Learn how having the right SEO can help increase your visibility online Resources/Links: Free SEO Report. Get Your Free SEO Report: https://hikeseo.co/free-seo-audit/ Summary Does it trouble you to get your hands on the perfect SEO for your website because you either don’t have the budget to hire an SEO agency or you just don’t have any knowledge about it? Andrew Allen has been doing SEO, search engine optimization, for more than eight years. He has helped a huge variety of clients from one-man bands like to international retailers. He now runs a very interesting service called Hike SEO. It's a platform that helps small to medium-sized business owners conquer Google. In this episode, Andrew shares his insights on how important it is to have the right and proper SEO for your business’ website in order to increase its visibility and interaction. Check out these episode highlights: 01:50 - Andrew’s ideal client: “So, our ideal client is someone who owns a website, or small business that runs a website and understands that the visibility online is important. So, making sure that their business is visible, Google where their customers are searching for products and services. So, they understand the power and the volume that Google has.” 03:32 - Problem Andrew helps solve: “Yeah, yeah, exactly that. So, it's making sure that your business is found on Google and whether that's, if you're a local business, you might only be found at, you know, the top of the Google Map results. Now that requires some methodology to get to that. Or perhaps e-commerce site, you want to get to the top, like, above all every e-commerce store. Or you're a service-based business and you want to get to the top of the regular organic listings. Yup, that's the problem that people have.” 04:50 - Typical symptoms that clients do before reaching out to Andrew: “So, one common route people take to us is that they potentially use an agency before, they might have hired a freelancer, a consultant, or use an SEO agency. They might not have seen the results they wanted them. They've spent a lot of money, you pay for someone else's expertise and for them to learn SEO previously, right? And they might not have been aware of what the SEO agency was actually doing. There's a lack of transparency in our industry. Many business owners say, "I was paying for SEO but I didn't know what they would do," you know, "I wasn't aware of what was going on." And the thing about Hike is it just takes away all of that lack of clarity, it makes it completely transparent. You know exactly what's happening, exactly what you need to do to improve yourself. And it's not rocket science. SEO isn't hard, it's very nature.” 06:33 – Andrew's Valuable Free Action (VFA): Go and get Google Search Console setup, that's a great starting point. " 07:11 - Andrew's Valuable Free Resource (VFR): Free SEO Report. Get Your Free SEO Report: https://hikeseo.co/free-seo-audit/ 08:08 - Q: What's the future of SEO in five years? A: I think people need to start thinking about voice search. Now that makes sense, I use my Google Home a lot of time, people use Alexa all the time. People ask their search engines a lot of questions. People went to buy shoes before they go to Google their searches. Now they'll ask their Alexa, or their Google Home they'll go, "Okay, you know, where can I buy my shoes,