How to Get More Value From Your Podcast – In Just 7 Minutes with Tom Hazzard

 Discover how to be seen, heard and found in a noisy digital world through podcasting Learn how to tap into a largely underserved market that's hungry for fresh content, especially in niche areas of interest through the power of podcasting Learn how to monetize a podcast even if you don't have hundreds or thousands of downloads or listeners Resources/Links: Access to Podetize' Podcast Guests and Hosts Directory : Download for Free Here: https://www.podetize.com/mti Summary The popularity of podcasts is booming. Is it time for you to jump on-board? The goal of any product, service, marketing or business is to make “it” sell itself. As a business owner, starting a podcast is something you should consider to help you be seen, heard, and found in a noisy digital world and be able to do what you do best — to 'edu-tain' an engaged audience. Tom Hazzard is a forward-thinking entrepreneur with great sales conversion skills. He supports major publications, sports stars, and entrepreneurial influencers to be seen, heard, and found by "Brandcasting" their original messages. In this episode, Tom shares how he reinvents podcasting with an obsessive focus on the host, building simple, easy-to-use solutions helping business owners brand and sound like pros, resulting in solid authority and visibility, more leads and more business. Check out these episode highlights: 01:35 – Tom's ideal client: "My ideal client is online entrepreneurs who want to make the world a better place. They have a message to get out there that they need help with writing and speaking. So that's their message that they want to get out. But then they also need help with turning that into a business. " 01:57 – Problem Tom helps solve: "clearly getting found but the problem we really solve is getting it done for you." 03:33 – Typical symptoms that clients do before reaching out to Tom: "They're usually trying to do too much themselves." 05:22 – What are some of the common mistakes that folks make before finding Tom and his solution?: "They misinterpret the results. And maybe they're paying too much attention to what I call the vanity metrics of, you know, how many downloads is my podcast at, or where do I chart on iTunes. " 06:16 – Tom's Valuable Free Action(VFA): "Get a taste of the power of podcasting, even if you're not a podcaster yet." 06:49 – Tom's Valuable Free Resource (VFR): Access to Podetize' Podcast Guests and Hosts Directory : Download for Free Here: https://www.podetize.com/mti 07:32 – Q: Can I monetize a podcast even if I don't have hundreds or thousands of downloads or listeners? A: Yes, you absolutely can, especially if you are in the business of one kind or another. When you're in business and you have a product, a service, a course, something that you sell, some value you offer people, as long as what you're podcasting about is in alignment with that business, the subject matter at least, then you absolutely can monetize it. That's the fastest way. Tweetable Takeaways from this Episode: “Get a taste of the power of podcasting, even if you're not a podcaster yet.'” -Tom HazzardClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland, joined today by another Tom, Tom Hazzard. Tom,