How to Get Consistent SEO Results by Applying the ERICA Framework – In Just 7 Minutes with Gert Mellak

 Discover the importance of the ERICA Framework and why you should be applying it Find out how to address the SEO’s toughest challenges Learn more on why consistency is the key to making the most out of SEO Resources/Links: Want to know more about the ERICA Framework and how to apply it to your brand and content? Learn more about the ERICA Framework-- The Answer to the Toughest SEO Challenges: https://seoleverage.com/book Summary Do you want your brand to be discovered at the right moment? Are you struggling to get traffic to your website? Are you tired of trying to make new content that isn’t getting much attention? Are you sick of not getting the most out of your website? Do you want to know the secrets of the ERICA Framework that can guarantee you consistent SEO results? Gert Mellak is the Founder of SEOLeverage.com where he helps e-commerce and other online businesses to achieve consistent SEO results. In this episode, Gert talks about the power of consistency when it comes to SEO. He also shares about the ERICA Framework that can help you get the most out of SEO and can guarantee you promising results! Check out these episode highlights: 01:14 - Gert’s ideal client: “We very often work with coaches, course creators, Shopify sites, e-commerce sites in order to help them drive traffic to their website and essentially get leads and sales.” 01:53 - Problem Gert helps solve: “The problem we solve is to make sure that people can discover your brand at the right moment. So when people go to search engines, they're in a certain mindset to have set aside some time, not like on social media, whether it's just disruptive marketing, but intuitively, they're really good to go with because they have now a couple of minutes to search for something and find an answer, find a solution.” 02:41 - Typical symptoms that clients do before reaching out to Gert: “Definitely a loss in rankings. People tell us all the time that they used to rank for something, and they don't rank for it anymore. And it's just really based on growing competition, COVID changing every single day.” 03:35 - Common mistakes that people make before they find Gert’s solution: “I think there are multiple things. So first of all, they focus on the wrong things. I'm just having that right now, an audit with a client who has been creating content really every week. They created, like, a couple of articles over many years. They now have 600 articles they can throw away.” 05:31 - Gert’s Valuable Free Action (VFA): “Definitely key tip is the "E" in ERICA stands for Evolution. You want to know where you are. And you can sign up for free to Google Search Console, which gives you access to data only Google has about your searches.” 06:28 - Gert’s Valuable Free Resource (VFR): Check out Gert’s FREE Book: seoleverage.com/book 07:04 - Q: Why don't I get consistent SEO results? A: Because they do SEO on and off. They don't have guidance, just like me going to the gym four times a year and not getting results. Probably not because I'm not doing it consistently. Tweetable Takeaways from this Episode: “Consistency is key in SEO as it is in the gym.” - @Gert MellakClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09