How to Generate More Leads via Digital Visibility – In Just 7 Minutes with Ryan Cote

 Learn how to make the right mix of marketing solutions that could help you boost your business Discover why talking to the right audience is the key to an effective marketing strategy Learn how to generate more leads via digital visibility through increased awareness, talking to the right market and creating the right marketing mix to grow your business Resources/Links: Customized Digital Strategy Analysis: www.ballantinecom/theinvisible Summary Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company which is a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division. In this episode, Ryan shares how you can make a splash and establish a strong presence through your marketing channels by having the right mix of marketing solutions that could help you boost your business. Check out these episode highlights: 01:13 – Ryan's ideal client: Ideal client for us is a small business owner that has no marketing people on staff. 01:18 – Problem he helps solve: It's definitely a lack of leads. 02:57 – Typical symptoms people experience with that problem? They should have their site hooked into Google Analytics and Google Search Console, formerly called Webmaster Tools. And they're just going to see a lack of traffic in there, very little visitors, very little impressions in Google, they're not getting any leads. They should be tracking their phone calls but they are, they're not getting any phone calls. So, it really is, it's just a lack of activity across the board. 03:41 – Common mistakes people make when trying to solve that problem: They don't really know who their target audiences. So, we always start every client engagement with, who do you sell to, why they buy from you, what resonates with them. So, they have not done that proper research. And without doing that research they just don't know who exactly they're speaking to. They might be, if they are trying something, they're kind of just throwing things at the wall and see what sticks. 05:19 – Ryan's Valuable Free Action(VFA): If they're going to attempt to do the marketing themselves, they need to have an idea of what their audience is looking for, like what keywords they're using. 06:54 – Ryan's Valuable Free Resource(VFR): www.ballantinecom/theinvisible 07:24 – Q:' How to improve your blog strategy? A: Take a look at content that's doing really well and then add more content to that blog posts. Whenever we do that, we always see a spike in organic traffic. Tweetable Takeaways from this Episode: “Take a look at content that's doing really well and then add more content to that blog posts. Whenever we do that, we always see a spike in organic traffic.” -@ballantinecorpClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone and a very warm welcome to yet another edition of Marketing The Invisible My name is Tom Poland, joined today by Ryan Cote. Ryan, a very, well, good day and welcome and where are you hanging out? Ryan Cote: 0:21 Hey Tom, happy to be here. I'm from New Jersey. Tom Poland: 0:24 New Jersey, USA, nuzzle into the armpit of New York. That's a very famous New Jersey turnpike from Being John Malkovich. Anyway, enough of the movie and time zones. Ryan, as I said,