How to Generate Global Authority – In Just 7 Minutes with Michael Greenberg

 Learn how to build your brand through a podcast and raise your authority as an expert in your field with your high-impact content Know how to put your expertise on display, tell your story, share your experience, and prove your niche authority Learn how to attract your ideal client, set up systematized lead generation and watch as your ideal clients come to you Resources/Links: The Authority Marketing Playbook: Download the Templates - https://www.callforcontent.com/amp/ Summary Michael Greenberg is the founder Call For Content which is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. In this episode, Michael shares how to take the first step toward being a global authority and be known for who you are and what you do. Check out these episode highlights: 01:26 – Michael's ideal client: A professional who wants to generate revenue through podcasting 01:38 – Problem he helps solve: We solve the problem that podcasts are a unique content channel in the way you work with them and the way you work with the people who operate in that ecosystem 02:57 – Typical symptoms that clients do before reaching out to Michael: So, if you are selling to people who are not referred to you and you are in services. If you don't have content, they are not going to be able to identify that you have authority 04:10 – Common mistakes people make when trying to solve that problem: Trying to do it all themselves and failing to get out content that is consistent and looks professional. 05:20 – Michael's Valuable Free Action(VFA):Start learning about your customers. 05:49 – Michael's Valuable Free Resource(VFR):authoritymarketingplaybook.com or callforcontent.com/amp 06:50 – Q:"How do you end up doing podcasts?" A: I was a B2B Growth Strategy Consultant before I started doing this and I was consulting with a business podcast network. Then one day they said you should have a show so you understand what we do. They ship me a suitcase full of equipment and they got started the next week. Tweetable Takeaways from this Episode: “Start learning about your customers. That means actually doing market research.” -@gentoftechClick To Tweet “We choose a podcast as the medium because it's the easiest to get in your voice and to prove your authority with.”-@gentoftechClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to as always from on the sand, a little Castaways Beach, next to the waves in Australia. Joined today by Michael Greenberg. Michael, good day and welcome. Michael Greenberg:It's great to be on. Tom Poland: Where were you...where are you based? Where are you hanging out? Michael Greenberg:I'm in sunny Denver Colorado. Tom Poland: Denver Colorado. Do you ski? Michael Greenberg:Not yet but I will next year. Tom Poland: Oh you're a recent arrival? Michael Greenberg: Yeah. Just this past year. Tom Poland: Where'd you move from? Michael Greenberg: St. Louis, Missouri. Tom Poland: Class workshop. Michael Greenberg: Yeah. Tom Poland: Okay. Cool.