How to Find the Exact Words that Make People Buy – In Just 7 Minutes with Peter Sandeen

 Figure out what to say with your marketing to make people see the value they could get from you Learn how to build the core of your marketing, so you have every piece in place to get consistent results Learn how to stay focused on the highest-impact things without wasting time trying to find them or figuring out how to do them Resources/Links: Download Peter Sandeen's Quick 5-Step Exercise Helps You Identify the Ideas that Make People Buy: www.petersandeen.com/value Summary Peter Sandeen is a Value Proposition and Marketing Message Development Expert. He works with a wide range of businesses and unusually a large portion of his clients are actually other marketing experts who want help improving their marketing message. So in that way, he’s the marketers' marketer. In this episode, Peter talks about how to find the exact words that make people buy and how to align your marketing message to the perspective of your clients. making it strong to make it an almost unfair competitive advantage for your business. Check out these episode highlights: 02:06 – Peter's ideal client: business owners who are still responsible primarily for their own marketing and they realize already that their marketing message is inconsistent or ineffective or a little ambiguous 02:42 – Problem he helps solve: clients don't really know what they're supposed to say and they do not get consistent results 04:25 – Typical symptoms that clients do before reaching out to Peter: not getting cut through, people not buying 06:39 – Common mistakes people make when trying to solve that problem: trying to do more. 07:10 – Peter’s Valuable Free Action (VFA): "Write down just one or two at most three different things that people get from you. If they buy your thing and they actually implement it. What do they get? And specifically, write it as they would say it to a friend." 07:12 – Peter’s Valuable Free Resource(VFR): www.petersandeen.com/value 08:11 – Q: Why is it so hard to figure out what to say in marketing? A: "By default, see it from a different perspective than the perspective you're talking to and you don't see it from their perspective. Nothing will work like only their perspective will affect their decision." Tweetable Takeaways from this Episode: “They don't really stop and look at what's the foundation, what's the core, what is the underlying problem why everything is not working as well as it could.” -@Peter_SandeenClick To Tweet “Get very clear on what you're trying to say with marketing and call it marketing essentialism-- what are really the parts of marketing that create results.” -@Peter_SandeenClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. Very well welcome to another edition of Marketing the Invisible. My name is Tom Poland. As usual beaming out to you from on the sand next to the waves at Little Castaways Beach in Queensland, Australia joined with me today I should say, and not joined with me but joining me, we're not Siamese twins is Peter Sandeen. Peter, very well welcome sir. Peter Sandeen: Hi. Proud to be here. Tom Poland: Yeah. Peter Sandeen: From the other side of the planet though and you're looking very green there are very envious of your office has got my brain wearing just such a beautiful green environment....