How to Enjoy a One Email Work Day – In Just 7 Minutes with Ben Settle

 Learn how email marketing works Discover practical strategies for a small business just getting started in email marketing Discover how to build your first class targeted email list through skills barter Resources/Links: Ben Settle's daily email tips and a free digital copy of his prestigious $97/month "Email Players" newsletter: https://bensettle.com/ Summary Ben Settle can work as much or as little as he likes. He lives an absurd life, that only the Internet could have allowed. He wakes up every day, sends out an email, and gets paid. So you might be thinking… this Ben guy must be pretty good at writing emails. In this episode, Ben shares how he’s made a living off of teaching others how to market their emails. Check out these episode highlights: 01:05 – Ben's ideal client: Someone who buys everything I sell, uses it, benefits from it and tells all their friends about it, abundantly. 01:18 – Problem he helps solve: They don't have enough sale. They don't make enough sales, they're flitting around from social media and whatever the hot shiny new object of the day is. 01:44 – Typical symptoms people experience with that problem? They hang up on social media all day. They waste all their time. They're not, they're busy but they're not working. 02:28 – Common mistakes people make when trying to solve that problem: They're not sticking with anything 03:10 – Ben's Valuable Free Action(VFA): Get your word processor out, write an email, in your own voice and personality, tell a story about someone who's had a problem that you solved. 03:59 – Ben's Valuable Free Resource(VFR): BenSettle.com 05:06 – Q:'What if I don't have an e-mail, how do I start an e-mail list?" A: If you have a skill that you know, that you have, go to somebody in your market who does have an e-mail list, who has people on that list, who could make good customers for you and offer to barter that skill for them.In exchange for them mailing their e-mail list about you to go to your opt-in list and join your e-mail. It's the fastest way, its referral leads, you're going to get a way higher quality leads and paid ads. Tweetable Takeaways from this Episode: “If you have a skill that you know, that you have, go to somebody in your market who does have an e-mail list, who has people on that list, who could make good customers for you and offer to barter that skill for them.In exchange for them…Click To Tweet “Get your word processor out, write an email, in your own voice and personality, tell a story about someone who's had a problem that you solved.” -Ben SettleClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: [00:00:09] Hello everyone. A very warm welcome for another edition of Marketing The Invisible. I'm Tom Poland, beaming out to you from little Castaways Beach in Queensland, Australia. Joined today by Ben Settle. Ben, welcome and good day. Ben Settle: [00:00:21] Thank you. Appreciate it. Tom Poland: [00:00:23] Where are you hanging out man? Ben Settle: [00:00:24] I'm in Gold Beach, Oregon. Tom Poland: [00:00:27] Gold Beach, Oregon, beautiful. Both next to beaches, different parts of the world. Folks, if you know Ben, here's his bio which is the most unique and the shortest bio I've ever read. Wake up, write an e-mail, and I'm done for the day. Like a bum who gets paid.