How to Easily and Effortlessly Communicate Your Brand to Your Right People – In Just 7 Minutes with Helen Tremethick

 Know more about how to broadcast your brand voice, courage, and confidence easily and effortlessly Discover how to grow your business while being authentically you, overcoming procrastination, and not holding back on that rebrands that you're waiting for Learn the pitfalls of smushing your brand into somebody else's template, while trying to do what somebody else has done successfully, and hoping to have the same results for your brand Resources/Links: Get FREE access to the Love & Badassery Secret Archives: https://communicationsdistillery.com/free Summary It’s time to turn your ho-hum audience into a crowd of raving fans. Just imagine how your business would change if you could start your sales conversation with an audience who already knows that you’re the person for them. Helen Tremethick is a brand voice strategist, advisor, and copywriter who helps scaling entrepreneurs find the words they need to get the clients they want. She's the CEO of The Communications Distillery. In this episode, Helen shares how important it is to broadcast your brand voice using the words you need to get the clients you want, and how to grow your business while being authentically you, overcoming procrastination, and not holding back on that rebrands that you're waiting for. Check out these episode highlights: 01:03 - Helen’s ideal client: "My ideal clients are usually visionaries behind small businesses." 01:34 - Problem Helen helps solve: “A lot of the problem that I solve is around messaging, tone, communication, and language.” 02:26 - Typical symptoms that clients do before reaching out to Helen: “Procrastination, holding back on that rebrands that you're waiting for, that pivot that you've been waiting for because you don't know what to keep and what not to keep. And also, perfectionism around that. Over editing, really worrying about whether it's exactly right. And I use air quotes around right because what's right for me is different from what's right for you.” 04:04 – What are some of the common mistakes that people are likely to make before they discover Helen's services: "I think often smushing their own brand into somebody else's template. Trying to do what somebody else has done successfully, and hoping that they're going to have the same results." 05:10 – Helen's Valuable Free Action (VFA): "First and foremost, go through your website every single year. Pretend like your strategic planning." 07:11 - Helen's Valuable Free Resource (VFR): Get FREE access to the Love & Badassery Secret Archives: https://communicationsdistillery.com/free 07:01 - Q: Why is brand voice strategy just as important as copywriting? A: Once you know how to communicate with your audience, you can do that anywhere. Whether it's on social, whether it's on your website, whether it's in in-person networking events or community forums. So, once you have that gauge of who you are, what you do, and you can talk to your people in a way that they really understand and know how they can choose you, you create a consistency of message no matter where they land on yours. " Tweetable Takeaways from this Episode: “If you've got a really great message that isn't landing, it's because you're trying to do so in a way that your clients don't yet understand.” -@helentremethickClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)