How to Discover Your Three Word Rebellion – In Just 7 Minutes with Michelle Mazur

 Discover how to increase the impact of your business to your customers through your own three-word rebellion Learn how having a five-second rule can increase your business’ potential Discover the importance of having your own one-of-a-kind message to help you improve the influence of your business and possibly start a movement Resources/Links: Check out Michelle’s Book:3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business Into a Movement:https://www.amazon.com/Word-Rebellion-One-Kind-Business/dp/0578421119 Summary Does it feel like your business isn’t making an impact on your customers no matter how much money you’ve spent on marketing it? Michelle Mazur has worked with multiple, game-changing business owners who have difficulty in having a clear and concise message for their business. She helps business owners craft a powerful and captivating message by combining successful social movements with qualitative research. In this episode, Michelle talks about the importance of having your own unique three-word rebellion or the classic five-second rule in your business. She explains how having your own solid message can help your business and start a movement. Check out these episode highlights: 1:55 -- Michelle’s ideal client: “ My ideal client is, they're innovative business owners who have typically created their own framework, their own methodology, or they have multiple tools in their toolbox that get people amazing results. They have the ability to revolutionize their industry in some way and really help and change people. But they can't really talk about what they do.” 2:31 -- Problem Michelle helps solve: “So, they can't talk about what they do, which causes a lot of confusion and overwhelm in the eyes of the people they could help and impact. The people that are receiving the message are like, "I don't get it, I don't understand what you're about, what you do." "Why you're different from anyone else." Like, "You make no sense to me, I'm just not dropping it." 3:19 -- Typical symptoms that clients do before reaching out to Michelle: “ One big symptom is they usually spent a crap ton on marketing that hasn't worked in their business. So, they've hired a marketing team, or they've taken all these courses that haven't paid off, or they hired a PR person or speaking agent or they thought, "Oh, I'm going to write this book and it's going to get the word out. I'm going to get all these speaking gigs." And then nothing happens because the message isn't there. It's not intriguing the people it should be intriguing, and people just aren't getting it. They're not interested. So that's one clear sign. 5:02 -- Common mistakes that people make before they find Michelle’s solution: “Jumping to marketing before working on their message is a common mistake, I feel like 99% of business owners make. We work really hard on creating a great offer. And then we're just like, "Okay, I'm going to market this," and we don't have any solid messaging. Not positioning ourselves in the marketplace.” 6:24 -- Michelle’s Valuable Free Action (VFA): “Get out of your head and get your ideas out of your head and onto paper. A three-word rebellion, a one of a kind message is never found by thinking about it. It's found by getting your idea out of your head and onto paper where you can actually see what you're dealing with. See the words, see the ideas." 7:51 -- Michelle’s Valuable Free Resource (VFR): Check out Michelle’s Website: threewordrebellion.com