How to Deal with Market Pain and Find New Opportunities Through Research – In Just 7 Minutes with Sean Campbell

 Understand how market research is crucial to your business and your sales Increase your awareness on why gathering real data from outside is important and beneficial rather than just inside your business Find out how research opens new opportunities for you and releases you from the market pain Resources/Links: Wanting to Learn More on How to Properly Do Market Research Without Wasting Time and Money and Getting the Most Out of It? Find out why Market Research is Crucial for Your Business and Buyers: cascadeinsights.com Summary Have you been getting data and opinions within and inside your business only? Do you want to know why marketing research is important for your business and sales? Are you ready to do market research the right way that will bring you promising sales and happy customers? Sean Campbell brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm. In this episode, Sean shares his insights on why market research is crucial for your business, especially in solving a market problem or finding new opportunities. He also talks about why data and opinions need to be gathered outside the four walls of your business. Check out these episode highlights: 01:13 - Sean’s ideal client: “In our case, it's a B2B technology company, and we define that pretty narrowly. So, software and hardware.” 02:09 - Problem Sean helps solve: “Well, we used to summarize it a few different ways, but we ended up boiling it down over the years. You know, this is your 16 of owning the firm. We either help people figure out how to identify and solve for market pain, or identify and find new opportunities.” 03:17 - Typical symptoms that clients do before reaching out to Sean: “Nobody has any real data behind their opinions. I mean, that's probably the biggest one. I mean, in a lot of companies, they build decisions on consensus making and kind of conjecture.” 04:35 - Common mistakes that people make before they find Sean’s solution: “Well, for market research, I think the biggest one is a really huge emphasis on quantitative research over qualitative.” 05:52 - Sean’s Valuable Free Action (VFA): “I would say the next time you're in a meeting, and you're all discussing something, just simply look around at all those opinions that are shared, and see if anyone has any data or any input that is from any source outside the building.” 06:24 - Sean’s Valuable Free Resource (VFR): Check out Sean’s Website: cascadeinsights.com 07:04 - Q: When shouldn't you do market research? A: Sometimes instinct is the best guide. If you're a small company, you don't always have to go necessarily blow the money out to go do research. Tweetable Takeaways from this Episode: “Insights in the building should have an expiration date on them. And if it's been too long, you need to update that and get yourself a new gallon of milk, or new pints, depending on where you're at in the world.” -Sean CampbellClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you, as always, from little Castaways Beach, on this white sand here next to the blue ocean, in Queensland,