How to Craft the Perfect Welcome Series – In Just 7 Minutes with Kimberly Weitkamp

 Discover how to increase your open rate through Kimberly’s Guide, Crafting the Perfect Welcome Series Learn how to craft the “perfect welcome” for your clients and keep them engaged with you and your product Know more on how to better engage with your clients through the use of copywriting and frequent emailing Resources/Links: Check out Kimberly’s Guide: http://www.theaudienceconverter.com/giveaway Summary Are you struggling to keep your clients engaged in your business? Is your open rate decreasing and your clients slowly losing interest? Kimberly Weitkamp is a very successful marketing strategist, podcaster, and conversion copywriter, which is real science in itself. She created and uses the Audience Conversion Model to help entrepreneurs convert their audiences from strangers to loyal fans. In this episode, Kimberly shares her insights on how to increase your open rate and keep your clients engaged and interacted by crafting the perfect welcome. Check out these episode highlights: 1:28 - Kimberly’s ideal client: “My ideal clients are coaches and online experts, and service providers, who are looking to build a community around what they do using usually courses or group programs.” 1:49 - Problem Kimberly helps solve: “So I help a lot of my clients figure out exactly how to move people from, "I don't know who you are," to, "I know a little bit more about you," to, "I'm really eager, how do I get more involved with you." And I use email and conversion copywriting and lots of other things to help them figure out how to create a more engaged audience.” 2:33 - Typical symptoms that clients do before reaching out to Kimberly: “So, for a lot of people, you know, they've met somebody or someone has found them online and they're really eager to work with them. But then they don't really know what to say to these people. So, they kind of are sporadic with sending out their messages. When they do send out emails, they noticed, like, after that first message, suddenly the open rates really dropped to like, you know, 8%, 9%.” 3:53 - Common mistakes that people make before they find Kimberly’s solution: “So, a lot of my clients, they approach it as, from a place of fear where they're like I'm afraid to send out because I think people are going to unsubscribe or I think I'm going to get low open rates.” 4:59 - Kimberly’s Valuable Free Action (VFA): “Craft a welcome series. That is a series of four to seven emails that are very specific to guide people through who you are, what you do, and how you help them. So, each little bit you're going to, it's a ready-made purpose made set of emails." 5:52 - Kimberly’s Valuable Free Resource (VFR): Check out Kimberly’s Guide: http://www.theaudienceconverter.com/giveaway 6:55 - Q: How is your marketing different from anyone else is? A: I would guide people to what is the Audience Conversion Model that you talked about. And that is my framework for creating every single marketing campaign I talked about. Tweetable Takeaways from this Episode: “You put your customer first and make sure that everything you're creating is speaking your customer’s language, and also guiding them to that next step.” -Kimberly WeitkampClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 0:09 Hello everyone and a very warm welcome to another edition of Marketing The Invisible.