How to Craft Messaging that Moves People into Action – In Just 7 Minutes with Dawn Apuan

 Discover what’s the strategy that will guarantee you more sales, qualified leads, and frequently booked out Learn why you should stop wasting your money on ads and start investing in a good copywriter Find out how you can effortlessly craft a one-liner that will keep your audience hooked and you fully booked Resources/Links: To find more on how you can get more sales and be effortlessly booked out, click here: www.dawnapuan.com/copykeys Summary Do you feel like your ads are getting you nowhere anymore? Feeling the stress of trying to get booked out and increasing your sales? Want to know how you can effortlessly achieve those? Your product isn’t the only one that matters in your business. Your marketing- specifically crafting your message- plays a crucial role in magnetizing your clients and keeping your business at a constant high in sales. Dawn Apuan is an expert copywriter and funnel strategist who helps coaches sell out even their most expensive offers. Sit back and listen in as Dawn shares how crafting your message and giving more attention to your copywriting increases your chances of getting booked out by thousands with little to no effort at all! Check out these episode highlights: 02:02 - Dawn’s ideal client: My ideal clients are online coaches who have digital courses and group programs like a mastermind. 02:36 - The problem she helps solve: The biggest problem that I solve for people is not getting the right messaging, not knowing how to say what they do in a concise way that actually inspires people to take action. We call it conversion copy. 03:34 - The symptoms of the problem: It's business owners who often have launched a program a couple of times or their digital course, and they're just not getting the sales that they want. You know, there's this idea that funnels are like unicorns, and they're just, you know, you build it, and they will come. 04:54 - Clients’ common mistakes before consulting Dawn: Now the two biggest ones I see are either not hiring a copywriter or hiring a cheap and expensive one like at an agency. That's the first big mistake. The second big mistake is Facebook ads. 06:22 - Dawn’s Valuable Free Action (VFA): I would say get super clear on what I call your "one-liner". So, the ability to say what you do in 10 words or less. Yes, I promise it's possible. I'll give you the simple formula right now. It is just "I help "person" be, do or have "XYZ result". 07:12 - Dawn’s Valuable Free Resource (VFR): To find more on how you can get more sales and be effortlessly booked out, click here: www.dawnapuan.com/copykeys 07:52 - Q: What am I most proud of in life and business? A: I'm most proud of being a mom, but that is closely integrated into my business because I started my business because of becoming a mom. I used to be a pastor with my husband. We also were executive directors of a non-profit. Tweetable Takeaways from this Episode: “Get super clear on what I call your ‘one-liner,’ the ability to say what you do in 10 words or less. Once you get clear on that, it makes everything easier.” -Dawn ApuanClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone. A very warm welcome to, yet, another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the sunny Sunshine Coast in Australia,