How to Build Workplace Cultures that People Want to be a Part Of – In Just 7 Minutes with Matt Davies

 Find out how building your workplace culture starts at the heart of your narrative Learn more about how you can unlock your brand’s potential through alignment Understand the importance of bringing accountability to the alignment of your workplace Resources/Links: Want to know how you can change the world through your brand? Click here: www.mrmattdavies.me Summary Have you been struggling with keeping your team aligned? Do you want to know the secret of how you can keep your team intact without the need for constant rehires or micromanagement? Rehiring isn’t always the answer to your problems. Building a workplace culture that will keep your team aligned and all ideas valued is crucial to the growth and success of your business. Matt Davies is a brand and culture strategist. He helps business leaders develop and align around powerful brand strategies which inspire. He was also recently listed as one of the UK’s Top 50 Business Advisors. Sit back and listen to Matt as he talks about one of the best strategies for saving your team and business– making a workplace culture through your narrative. Check out these episode highlights: 02:12 - Matt’s ideal client: So I like to work with Maverick leaders, Maverick CEOs, usually, or it could be anyone on the C-suite who basically wants to make change happen. But when they look behind them, they just feel like they slowed down. 03:03 - The problem he helps solve: I think what they see when they look inside their organization is misalignment. There is no kind of glorious kind of narrative that everybody's sort of pulling towards. Often, people are in it for themselves. 04:10 - The symptoms of the problem: I think one of the biggest things is they see a lot of churn in the business. So I mean, this is quite an obvious symptom. There's a lot of people coming and going. 05:42 - Clients’ common mistakes before consulting Matt: So really interesting. I think what some leaders do, you know, is that they try and fix bits, right? So they'll parachute themselves in, or they'll try and go in, and they'll sort something out. 06:45 - Matt’s Valuable Free Action (VFA): So I've got a framework, which kind of takes people through what I call, first of all, "Finding the big idea". This is kind of known as your brand purpose. 07:46 - Matt’s Valuable Free Resource (VFR): Want to know how you can change the world through your brand? Click here: www.mrmattdavies.me 08:21 - Q: How many years did it take me to grow this beard? A: Many years is the answer. Many, many years! Tweetable Takeaways from this Episode: “You've got to find your big idea, which is at the heart of your narrative, and everything needs to ladder into that.” -Matt DaviesClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I am joined today by one of the world's great endurance athletes because this is actually the fourth time we had this interview scheduled. And with COVID, and it's all been my bad, I've had to ask Matt to postpone three times. So the fourth time's the charm apparently, Matt. A very warm welcome to the show. And thank you so much for your persistence. Matt Davies 0:34 I'm so excited to be here. Thank you, Tom.