How to Build a Personal Brand Without Spending a Cent on Ads – In Just 7 Minutes with Kate Toon

 Discover the powerful profit-making effect of being a misfit and being authentically you in your business Learn why it’s better to focus on being active in one social media platform than many Find out what is the most valuable digital marketing for your business Resources/Links: To get more tips on how to create your own personal branding, click here: www.katetoon.com/start-here Summary Have you been investing in ads but just can’t seem to make the most out of it? Are you trying to build your personal brand but end up struggling with what social media channel to use? Do you want to learn how to make your personal brand less of the mainstream and more authentically you at the cost of less? Kate Toon is an award-winning misfit entrepreneur who works with small businesses and big brands to transform their online presence through SEO, captivating content, and all the right digital marketing moves. In this episode, Kate shares her insights on making complex digital marketing into something simple, affordable, and profitable just by being authentically you. Check out these episode highlights: 02:10 - Kate’s ideal client: Savvy business and e-commerce store owners who see the value in improving their digital marketing and are willing to invest time, money, and hard work. 02:24 - The problem she helps solve: I think I helped make complex digital marketing issues simple. So quick systems, processes, and just easy ways to make things doable when you have a busy business life. 03:33 - The symptoms of the problem: lack of time is the biggest one. Most of us are spending our time just dancing to our clients or our customers. Because we're talking about personal branding today, fear about showing up on social media. 04:39 - Clients’ common mistakes before consulting Kate: Trying to be all things to all people. So having quite a vanilla brand that's inoffensive, but also unmemorable and trying to be on every single channel. 05:16 - Kate’s Valuable Free Action (VFA): It's really understanding who the hell you are, and how you want to present yourself. Try and think of four business values that you'd like to stand by-- maybe you want to be honest, maybe you want to be whatever it is. 06:37 - Kate’s Valuable Free Resource (VFR): To get more tips on how to create your own personal branding, click here: www.katetoon.com/start-here 07:34 - Q: What's the most valuable digital marketing channel for your business? A: And my answer would be SEO, so Google and being found there, followed swiftly by email marketing. Tweetable Takeaways from this Episode: “SEO gets people to the door, and email marketing gets them coming back again and again.” -Kate ToonClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Hello, everyone. Welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by someone else in Australia, Kate Toon! Good day. Where are you hanging out, Kate? Kate Toon 00:20 I'm on the Central Coast in New South Wales. Tom Poland 00:24 Central Coast New South Wales, tucked away from the mad-rushing crowds of Sydney near the beach. And where did you hail from originally? I, as you know, I'm from New Zealand.