How to Become a USA Today and WSJ Best-Selling Author – In Just 7 Minutes with Alinka Rutkowska

 Understand the importance of doing the bookshelf exercise before deciding on what type of book it is that you’re going to write Find out tips and resources that will help you determine which book is the best for you Find out how to turn your book ideas into best-sellers – the type that serves as door openers for more opportunities in the future Resources/Links: Take a one-minute quiz that will tell you which type of book is the best for you. Go to http://www.leaderspress.com/discover Summary Are you an entrepreneur who wants to turn your book ideas into legacy pieces and best-sellers? Do you want to grow your business through a lead generation book? To build authority and credibility, you cannot just do it by yourself. If you really want those extra clients, it makes a lot of sense to hire an expert to get that result for you. Alinka Rutkowska is the CEO of Leaders Press, who got 172 authors on the USA Today and Wall Street Journal best-seller lists. In this episode, Alinka shares insights on how you can become a USA Today and Wall Street Journal best-seller author. If you want to achieve this but you don’t know Alinka, then it’s a must that you dive right in and get to know her now. Check out these episode highlights: 01:19 – Alinka’s ideal client: Our ideal client is somebody who either wants to grow their business and they're looking to have a lead generation book, or somebody who's looking to leave a legacy piece. 01:53 – The problem she helps solve: The problem we solve is we help entrepreneurs turn their book ideas into best-sellers. 02:40 – The symptom of the problem: You would reach a spot in your business or a time in your business where you say, “Okay, we've done so many things. We've done ads. We’ve done this type of ads. We’ve done this type of PR. We don't have anything tangible. When people talk to me, they talk to five, 10 others like me. So how am I going to stand out?” 04:36 – Clients’ common mistakes when they want to write a book or market it: Very often, people just write whatever is on their minds. They want to get it out. They feel like they have a story to share. They don't really think about whether the reader wants to read it. 05:03 – Alinka’s Valuable Free Action (VFA): First thing you should do is do the bookshelf exercise. You go to a bookstore, you find a shelf, and you say, “Okay, my book belongs to this shelf.” And then you’d want to think about your unique selling proposition. How does your book stand out from the other books on that shelf? And once you have the answer to this question, then you want to get started on your outline, and really cleverly come up with potential calls to action. And once you have that, then you write. And if you're going to do it yourself, you’d want to be really disciplined and say, “Okay, I'm going to write this book in a month or two months. And in order to do that, this is the number of words I need to write every day. This is how much time it takes me.” Stick to it. 06:36 – Alinka’s Valuable Free Resource (VFR): Take a one-minute quiz that will tell you which type of book is the best for you. Go to http://www.leaderspress.com/discover. Also, discover the 17 steps to get your book done. Go to https://leaderspress.com/self-publishing-on-amazon-20-pros-and-cons/ and get your copy of the “Outsource Your Book”. 07:40 – Q: Is the world not already full with enough books? A: No. The world needs your perspective. Some people will only be able to resonate with yours.