How to be the Most Expensive at What You Do – In Just 7 Minutes with Andrew Griffiths

 Discover why pricing cheap or undercharging will just give you cheap customers and get you nowhere Learn what is “learned helplessness” and why you should avoid making it a part of your identity Find out what are the promising benefits and the money-making changes if you transform from being cheap to being expensive Resources/Links: Wanting to Find Out If You’re Really Charging What You’re Worth? Learn more on how you can be the most expensive at your craft and gain better clients: andrewgriffiths.com.au/masterclass-recording Summary Have you been feeling desperate to get more sales that you end up lowering your prices? Do you want to know why undercharging isn’t the right and best answer to attract new clients and increase your sales? Are you ready to find out why being the most expensive is way better than being the cheapest? Andrew Griffiths is Australia’s #1 small business author with 14 best-selling books sold in over 65 countries. In this episode, Andrew talks about his insights on why undercharging is a big no-go for you and your business. He also shares how you can overcome your limiting beliefs and charge the right price worthy of the value of your products or services. Check out these episode highlights: 01:57 - Andrew’s ideal client: “My ideal clients are business owners, of course, who are passionate about what it is they do. They're good at what they do. They work hard. They do all the right things.” 02:43 - Problem Andrew helps solve: “For people who undercharge for their products and their services, things like that, I think they get stuck in this loop of limiting belief. Deep down, it could be, 'I'm not good enough', 'Why would anyone want to pay for, you know, that much for my stuff'.” 03:40 - Typical symptoms that clients do before reaching out to Andrew: “There are a few things I think, and I've noticed this from working for many years, over 20 years with businesses around the world in this space. These are common kinds of symptoms. Number one, people are working really hard, but they don't actually have a lot to show for it.” 04:59 - Common mistakes that people make before they find Andrew’s solution: “A common mistake is, the easiest way to describe it is if I say you can't put lipstick on a wombat. And if you're not from Australia, and you don't know what a wombat is, you might want to Google it.” 06:26 - Andrew’s Valuable Free Action (VFA): “Find a business that you personally buy from. You know them really well that you would use this line. They're expensive, but they're the best. Okay, look at everything that business does and learn from them.” 07:11 - Andrew’s Valuable Free Resource (VFR): Check out Andrew’s Masterclass Recording: andrewgriffiths.com.au/masterclass-recording 08:13 - Q: What changes in a business when it transforms from being the cheapest to being the most expensive? A: Everything changes. Your level of worth, your sense of satisfaction, the people you attract as customers, the people you attract to work with you. Tweetable Takeaways from this Episode: “You can't just triple your prices today and then still offer exactly the same product or services. We have to make some changes.” -Andrew GriffithsClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone,