How to Avoid Nice Guy/Gal Syndrome and Wake the Sleeping Dragon – in Just 7 Minutes with Marc Azoulay

 Explains the relation of aggression to marketing Aggression as the most valuable trait for entrepreneurs Learn the psychological basis of marketing Resources/Links:   www.marc-azoulay.com Summary Marc Azoulay is a psychotherapist in private practice in Boulder, CO and the current President of the Four Corners Group Psychotherapy Society. He blends his backgrounds in Neuroscience and Eastern Religion to help clients that have a harmful relationship to their inherent aggression. He helps people uncover and destroy the unconscious barriers that cripple them by using a blend of the Modern Psychoanalytic and Contemplative Psychotherapy. In this episode of Marketing the Invisible, Marc shares how he helps people uncover and destroy the unconscious barriers that cripple them by using a blend of like modern psychoanalytic and contemplated psychotherapy. Check out these episode highlights: 00:50 – Marc’s professional background as a psychotherapist 02:16 – His ideal clients: people that are struggling with aggression, willpower, with a drive, connection,and with making the change that they want in their lives. 03:59 – Can you define the problem you solve and the symptoms. If someone has this aggression problem what are the symptoms? 05:09 – common mistakes people make is that they don't invite the aggression in enough. A lot of therapists try to get people to calm down and take a deep breath and you know self soothe then just you know be relaxed. 06:10 – Marc’s Valuable Free Action (VFA): Be mindful. Tap into your present moment and be honest with yourself. Many people that struggle with aggression are the most unconscious. And they don't let themselves be angry. 07:54 – Marc’s Valuable Free Resource (VFR): Go on YouTube and to find speakers that speak with emotion 08:51 – You should have asked me about my own story with aggression. I realize that that shy didn't really work. And something that I want to share with people is that what motivated me out of that was actually like anger. In something that is not talked about a lot. I was very frustrated, fed up, and that got me out of my pain. And something that is again kind of pushed down by my industry saying that you know being motivated by things like anger or sadness is bad. You want to drive by things like gratitude or inspiration or you know or joy. But sometimes it's not that clean. Tweetable Takeaways from this Episode: “You can actually use bad emotions such as anger to make change in your life instead of having them control you.” - @marcmazoulay Click To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. A very warm welcome with another edition of Marketing the Invisible joined today by Mark Azoulay all the way from where you're hanging out. Marc? Marc Azoulay: I'm from Boulder Colorado. Tom Poland: Boulder Colorado beautiful. And you've got some nice weather there at the moment I hear. Well away from the horrible bushfires in California. So, folks, this is going to be fascinating because we are not talking all about marketing. And when I tell you what Marc does for a living. You're thinking "Oh that's not marketing." But in many respects, it's actually at the root of marketing. It's kind of like the root cause of effective marketing because Marc's actually a psychotherapist and he's got a private practice in Boulder, Colorado. He's the current President of the Four Corners Group psychotherapy society.