How to Attract Your Dream Clients Using LinkedIn – In Just 7 Minutes with Yakov Smart

 Discover proven strategies for turning your LinkedIn profile into a lead and referral generating machine. Why is an optimized LinkedIn profile is a 'must' in lead generation Find-out how to build a list with the right market through Linkedin Resources/Links: Download Yakov's Book for Free: Disrupting LinkedIn Summary Do you want to know the S.P.O.T. Formula for generating leads, receiving referrals and attracting more of your ideal clients by tapping into LinkedIn? …even if you hate marketing and can barely remember your LinkedIn password. Yakov Smart is an Internationally Recognized LinkedIn Business Advisor and the Author of Disrupting LinkedIn. In this episode, Yakov shares his proven strategies for turning your LinkedIn profile into a lead and referral generating machine. Check out these episode highlights: 01:10 – Yakov's ideal client: "Somebody who's a service-based business owner, who has a hard to reach the type of client. So, whether it's the C-suite executives, highly acclaimed individual, or the referral sources. There are people clamoring on their door wanting their business." 01:28 – Problem Yakov helps solve: "Biggest challenge, and there's a number of them, the biggest one is cutting through the noise. There's just so much competition out there in marketing. So many people clamoring for attention, it's cutting through the noise in an authentic way that actually moves the needle towards a business relationship." 02:09 – Typical symptoms that clients do before reaching out to Yakov: "Not enough people know them, not enough of the right people, the right decision-makers know who they are. And oftentimes, decision-makers are fixated on not knowing what they don't know. So, they're fixated on these preconceived notions or beliefs around their business that just aren't true." 03:05 – What are some of the common mistakes that folks make before finding Yakov and his solution?: "Well, they're not giving LinkedIn enough time a day. They're trying to run Facebook ads. They're going to networking events. They're picking up the phone and cold calling. They're knocking on doors, they're doing all this old school type of marketing dilemma length work, it's not really moving the needle because that's what everybody else is doing." 04:43 – Yakov's Valuable Free Action (VFA): Go in and play with the LinkedIn search and see how specifically they can segment a list of their ideal clients. Go out there and build a list and at least start with the right who. 05:24 – Yakov's Valuable Free Resource (VFR): Download Yakov's Book for Free: Disrupting LinkedIn 05:54 – Q: What is it about LinkedIn profile that stands out? A: Looking at LinkedIn as a search engine, which happens to be a very powerful search engine within itself. But also, for credibility and establishing that authority positioning as that trusted advice. Tweetable Takeaways from this Episode: “Go in and play with the LinkedIn search and see how specifically they can segment a list of their ideal clients. Go out there and build a list and at least start with the right who.”-Yakow SmartClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone, a very warm welcome to another edition of Marketing The Invisible. I'm Tom Poland, beaming out to from a Little Castaways Beach in Queensland, Australia. Joined today by Yakov Smart. Yakov, good day,