How to Attract and Enroll the Clients You Love to Serve – In Just 7 Minutes with David Fagan

 Learn how you can craft the perfect pitch that will make people want you and what you have to offer Find out why having a proof of concept is crucial before investing in different advertisements Discover the importance of understanding your services’ worth to ensure that you get the most out of your marketing and that your audience gets the most out of you Resources/Links: To find out how to craft the marketing that will cut through and get your ideal clients to want to know more about you and what you do, click here: Toptalentjv.com and Davidtfagan.com Summary Do you know that you have great service to give but just end up feeling like you’re the world’s best-kept secret? Have you been trying to pitch yourself to prospects but end up not being wanted? Are you ready to find out how you can gain more exposure and credibility and become one of the most influential in your field? David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages. He is also the former owner of LCO Communications, a PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers. In this episode, David talks about how you can attract your ideal clients through the right words, the best strategy, and the perfect pitch! He also shares why you need to have proof of concept first before investing in different marketing strategies such as ads. Check out these episode highlights: 01:36 - David’s ideal client: People in the advice business, you know. People that make money off the advice they give. You know, speakers, authors, coaches, trainers, but also real estate agents and attorneys and plastic surgeons and dentists. 02:07 - The problem he helps solve: There are a lot of people out there that are really the world's best-kept secret. And so, the challenge is for them to become more influential, to become more credible, and to get more exposure. 02:47 - The symptom of the problem: These are the people that are realizing that they're not standing out, you know. They're not attention-getting. They're not creating what we call "want". 03:49 - Clients’ common mistakes before consulting David: They'll spend a lot of money on advertising, maybe Facebook ads, maybe SEO without really having their business model created, without really having proof of concept. 05:05 - David’s Valuable Free Action (VFA): Every week, every Wednesday, we do what we call a top talent JV mastermind. And for the first 30 to 60 minutes, I help people learn how to talk about themselves. How do you talk about yourself? 05:50 - David’s Valuable Free Resource (VFR): To learn how to craft the marketing that will cut through and get you clients: Toptalentjv.com and Davidtfagan.com 07:02 - Q: What's the big difference maker behind us and everybody else that kind of acts like us? A: we're really in the talent management business. You know, we manage talent. You know, we represent talent. We manage talent. Tweetable Takeaways from this Episode: “We want you to be the pursuee, not the pursuer.” -David FaganClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast here in Australia,