How to Apply the Psychology that will Keep Your Customers Forever – In Just 7 Minutes with Matt Champagne

 Transform “satisfied” customers into enthusiastic lifetime customers Discover deep insights by asking the right questions in the right way at the right time Protect your clients against “shiny object syndrome” to stay engaged and loyal Resources/Links: 9 Principles of Customer Feedback Summary   For two decades, Matthew Champagne, Ph.D. has influenced survey and feedback practices in learning organizations worldwide as a senior research fellow, university professor, theorist, serial entrepreneur, and in-demand speaker. He has authored more than 75 articles, books and how-to guides with practical solutions to create high-quality survey instruments and processes that have been implemented at more than 600 organizations. Dr. Champagne's theories and research spawned the web-based course evaluation industry in higher education and he helped create many of the innovative web-based technologies used today to improve the quality of training and customer service. In this episode of Marketing the Invisible, Matthew shares how to transform satisfied customers into enthusiastic lifetime customers. Check out these episode highlights: 00:40 – All about Matt Champagne 01:37 – Matt describes his ideal clients who created a product or a service who realized that they have knowledge, skills, talents, and gifts they need to share with the world then sell it online 02:17 –customer retention problems he helps solve for his clients 04:20 – symptoms that his clients experience when trying to grow their business 05:05 – Common mistakes his clients do when trying to fix their business marketing problems 06:01 – Matt’s Valuable Free Action (VFA): Think of how you will sell to someone face to face. 07:22 – Matt’s Valuable Free Resource (VFR): 9 Principles of Customer Feedback 07:53 – How to make the 9 Principles of Customer Feedback most effective? Tweetable Takeaway from this Episode: “If the high-pressure salesy tactic does not feel right, there is a reason for it.” - @evaluationguyClick To Tweet “Just consider how you will sell to someone face to face.” - @evaluationguyClick To Tweet “75% of people who buy one hour before cart close, want the money back. To make the principles effective, we must think long-term.” - @evaluationguyClick To Tweet