How Local Businesses Can Market on a Shoestring Budget – in 7 Minutes with Jeff Slutsky

 Learn how local businesses can market on a shoestring budget Know how to leverage existing customer base to have more sales Know the importance of long-term business planning to overcome sales challenges on a fraction of marketing cost Resources/Links: www.streetfightermarketing.com Summary Jeff Slutsky is the President and Founder of Street Fighter Marketing in Kansas City which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget.   He has authored and published 10 books, 3 audio albums, and six video training programs. With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a nightclub and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as Street Fighting which received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Ink Magazine, CNN. In this episode, Jeff shares how to advertise, promote and market on a community level to increase sales without spending a lot of money. Check out these episode highlights: 00:26 - all about Jeff Slutsky 01:50 - Jeff defines his ideal client 02:17 - problems Jeff solves for his small business owner clients 03:09 - symptoms of Jeff’s client’s problems 04:05 - common mistakes that small business owners make when they try to advertise their services and products 04:20 - what is the Shiny Penny Syndrome? 04:50 - Jeff’s Valuable Free Action (VFA): Leverage on existing customer base 05:40 - Jeff’s free Valuable Action Resource (VAR): www.streetfightermarketing.com 05:40 - Jeff’s most Valuable Free Tip (VFT) Tweetable Takeaways from this Episode: “The problem is that advertising costs more than ever before, there is a lot of choices and it just does not work for a lot of small businesses. We are trying to share with people how to market, promote in their local level on a shoestring…Click To Tweet “Instead of using the expensive advertising media, everybody has their own customer bases, find ways to work together.” - @JeffSlutskyClick To Tweet