How Ditching the Act and Showcasing Your Whole Self Will Drive People to Seek You out for Your Expertise – In Just 7 Minutes with Leonard Kim

 Discover how to use your failure, mistakes, and vulnerabilities to fund success—the proven guide to building a powerful personal brand through the fearless admission of just being human Know how to gain more career success, respect, and a powerful digital presence by being your natural, flawed self instead of pretending to be perfect Learn why exposure is important and how it cultivates more durable connections than any polished persona can Resources/Links: http://surpassyoursuccess.com/quiz Summary Leonard Kim is the author of Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success. His TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes, Inc. Magazine and Mashable. In this episode, Leonard shares how he helps people to really realize the exact things needed to go out there and achieve that success. Check out these episode highlights: 01:18 – Leonard's ideal client: my ideal client is probably going to be a coach or a consultant who is making about 50 to 100 grand right now. 01:56 – Problem he helps solve: Helps people to really realize the exact things needed to go out there and achieve that success. 02:56 – Typical symptoms that clients do before reaching out to Leonard: Most people do is they try to create this airbrushed life, it's like the Instagram lifestyle let's show how great I am. Let's show how amazing I am.' 05:30 – Common mistakes people make when trying to solve that problem: Let's say you see John Maxwell and you're a John Maxwell coach, or you see Tony Robbins and you're like, I want to be like this person, or Oprah, or whoever it is. These people are like 17, 25 years into building their personal brand. And then if I go and copy someone that's stage 17, and I skipped stage one through 16, guess what, it's just not going to go and connect with people. So, you have to start at the very beginning and start at your roots and build out your bio as thoroughly as possible. 06:18 – Leonard's Valuable Free Action(VFA):You can work your way up to sharing the biggest struggles ever, like maybe losing a client, losing a business, losing a spouse, and losing something huge, which is going to drive the deepest connections with your audience. Get millions of people to go out there and see you. And then go drive traffic and then more conversions to your particular coaching or consulting business. 06:28 – Leonard's Valuable Free Resource(VFR): hhttp://surpassyoursuccess.com/quiz 07:32 – Q: "Where should you start to showcase the whole self?" A: One thing that you should really focus on is starting at the very beginning, which is your bio. Your bio is going to be the most important thing in the world and what your bio needs to do is connect with people, it needs to make them feel emotions towards you and it needs to be relatable. So that means go and describe everything that you've ever gone through in life and get it Tweetable Takeaways from this Episode: “The more of themselves that they can see in your story, that's what's really going to drive and connect home. And that leads to more clients, more revenue, more great things that you get to do .” -@mrleonardkimClick To Tweet Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people,