How Branding Can Be Your Secret Weapon – In Just 7 Minutes with Phil Pallen

 Find out how to take the uniqueness out of you and make it into your very own personal branding Discover the importance of why you should position your brand first before showing it off Understand the art of achieving consistency in person and online and its importance Resources/Links: Wanting to Learn How to Find, Build and Show off Your Personal Brand for More Clients, Greater Profit, and Better Site? Learn how to bring your brilliance to life through your branding: Philpallen.co/freebies Summary Have you been struggling with finding your own unique personal branding that seems like every branding is already taken? And if ever you do have a brand, are you having a hard time positioning your brand and marketing it in a way that looks good for you and your business? Do you want to know how you can spice up your branding and make it your very own secret weapon? Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience. In this episode, Phil talks about how to find your very own personal branding through your uniqueness and professionalism. He also shares some helpful and promising tips to make sure that your awesome brand is consistent both offline and online. Check out these episode highlights: 01:31 - Phil’s ideal client: “My ideal client is a busy working professional. I'd say usually women, probably three women to one man, but my site gives a good kind of window into that. They're busy working professionals that have achieved the majority of their success on their own.” 02:05 - Problem Phil helps solve: “So the problem is, I'd say uncertainty on what to do next. Because my client's very unique personal branding means that they are the brand. They are the product. Because it's them, they're too close to it.” 03:40 - Typical symptoms that clients do before reaching out to Phil: “I'm gonna piggyback off of what you just said. And I think the symptom, the most typical symptom is unawareness that they've evolved as a business owner, as a professional in real life. But that evolution has not happened online.” 05:37 - Common mistakes that people make before they find Phil’s solution: “When I approach this process, position your brand, build something to show for it, and then stick the "for sale" sign up in front of the house and promote it, the mistake that people make is they jump too quickly to that final stage.” 06:50 - Phil’s Valuable Free Action (VFA): “I'm going to reiterate the process that people should follow regardless of industry. Position your brand. So that's a combination of what is something you love paired with something others need.” 07:16 - Phil’s Valuable Free Resource (VFR): Check out Phil’s Website: Philpallen.co/freebies Tweetable Takeaways from this Episode: “Personal branding really is the art of achieving consistency between who you are and how you show up online, or in-person, and making sure that evolution happens online.” -Phil PallenClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a very warm welcome to another edition of Marketing the Invisible. I think you're in for a treat today! I've got Phil Pallen and Phil is- well, first of all, good day, Phil. Welcome! Good day from down under.