How B2B Brands Can Create Content For Boring Industries – In Just 7 Minutes with Ross Simmonds

 Learn why knowing your audience is key to content marketing success Discover how to take an audience-first approach to your content and create product/story fit Learn how you can create better content that stands out above the noise and get more traffic Resources/Links: Get Your Free Guide: Promote Every Blog Post You Publish For Free (80+ Tips) to help you spread your content like wildfire after you hit publish: https://content.rosssimmonds.com/distropack-b Summary Ross Simmonds is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube and more. In this episode, Ross shares how he helps business owners build a content marketing engine that’s fueled by research and data—and that gets results. Check out these episode highlights: 01:12 – Ross' ideal client: "Ideal client has to be B2B brands recognizing that could be anything from SaaS to manufacturing companies." 01:27 – Problem Ross helps solve: So, the problem that we solve is the fact that a lot of B2B brands struggle to create content that's engaging, that's worth talking about, that's worth sharing. And we help them develop strategies and also implement those strategies so they can create content that's worth sharing, worth reading, worth linking to, and worth talking about online. 02:41 – Typical symptoms that clients do before reaching out to Ross: "So, there are typically three different things that are oftentimes happening. One is the fact that they internally feel the pain of constantly writing the same things over and over and over and over and over again, and getting tired of doing so. Their customers, their subscribers, their followers, are being met with the same content because they're not thinking outside of the box. And they are feeling that pain because they can't come up with new ideas. Another symptom that is often happening is a reduction in the amount of engagement that they're seeing on both their social media channels and the content that they're putting out there. They're not seeing as many people sign up for their newsletter, they're not seeing as many people link to their articles, to their content. And that's also a symptom that is often happening when organizations are not thinking outside of the box with their content. The final one would just be a reduction in traffic. So, they're seeing a decline in the number of people finding their content organically through social because they're making the mistake of creating content for robots over-optimizing and not creating content for people." 04:15 – Common mistakes people make when trying to solve that problem: "So, two of the biggest mistakes include always looking at their competitors for inspiration. And then the second piece that is oftentimes a mistake is only talking about their product and actually what they do." 05:10 – Ross' Valuable Free Action(VFA): You take that insight around why that piece of content is at the top, and you create content about that and that's going to be interesting content to your audience that they're going to be interacting with. 06:17 – Ross' Valuable Free Action(VFR): Get Your Free Guide: Promote Every Blog Post You Publish For Free (80+ Tips) to help you spread your con...