Expert Positioning for Growth – In Just 7 Minutes with Debbie Allen

 Learn how expert positioning can help you build multiple income streams and help you grow the business of your dreams Find out how your voice is the best asset to grow your business, gain more profit, and welcome new clients Understand why you should believe that you’re the expert and how that mentality can positively affect the way you present yourself Resources/Links: Wanting to Find Out How Expert Positioning Can Guarantee You Instant Business Growth, Better Paying Clients, and Multiple 6-7 Figure Income Streams? Learn more about the power and magic of expert positioning: expertpositioningsuccess.com Summary Do you feel like you’ve been struggling with focusing and staying in the right lane that it costs your business? Have you been feeling like you’re the world’s best-kept secret and that people should know more about you and what you do? Are you ready to find out more about expert positioning and how it can make you more profit, bring you more clients, and put your name in the game? Debbie Allen, a.k.a. The Expert of Experts is an international business speaker, mentor, and best-selling author of The Highly Paid Expert. She has built and sold numerous million-dollar companies since the age of 19. In this episode, Debbie talks all about the power of positioning yourself as an expert in the market through different tips and tricks. She also shares why the word “expert” isn’t something to be feared and how anyone, regardless of their background, can be an expert in their field. Check out these episode highlights: 01:29 - Debbie’s ideal client: “My ideal client is somebody that really wants to do what I've been doing, who wants to become a highly paid expert. And to work with someone that's been there, done that, and wants to create multiple income streams as I have.” 01:47 - Problem Debbie helps solve: “I help them position their marketing. So they stand out as the go-to expert in their industry. And they’re starting out, position them at the top, so they can grow into that and make money faster.” 02:37 - Typical symptoms that clients experience before reaching out to Debbie: “Most of them are just going, "My marketing sucks", "I don't know how to make money", "I can't get the next client". They're really frustrated because they're playing in a general game. They're way too general, and that's very competitive.” 04:04 - Common mistakes that people make before they find Debbie’s solution: “Number one is staying focused. Pick a lane, stay in the lane, build their business, and do everything that gives them a return on investment. I call this the ‘squirrel syndrome’.” 05:08 - Debbie’s Valuable Free Action (VFA): “It's not just saying, "Hey, I want to be an expert", right off the bat, it's saying, "I'm going to step up my game". And so to really get the best opportunity is to use your voice. Use your messaging.” 06:06 - Debbie’s Valuable Free Resource (VFR): Check out Debbie’s Website: expertpositioningsuccess.com 06:46 - Q: Where did you learn to be an expert? A: Over the period of time, I've reinvented myself. And so that's why I know people can become an expert in just about anything because, you know, I've reinvented myself in different types of businesses. Tweetable Takeaways from this Episode: “You got to be able to step up and say, ‘I'm the expert’. If you're not claiming it, then somebody else is going to claim it.” -Debbie AllenClick To Tweet