Becoming the “Chosen One” – In Just 7 Minutes with Marc Ensign

 Learn why trying to “stand out” doesn’t work and what you should be doing instead Find the areas of your personal brand that need the most attention Figure out what makes someone tick and how to get the rest of the world to fall in love with you, your service, what you stand for making and you the 'chosen one' Resources/Links: Take this 90-second assessment to measure the effectiveness of your personal brand. Based on your score, you will receive a custom action plan from personal branding expert Marc Ensign: http://marcensign.com/assessment/ Summary Marc Ensign started out his professional life as the bass player for the Broadway Show Rent. He was completely unqualified (his words, not mine) but had a gift for marketing himself and the rest is Broadway history. Fast forward a bunch of years later and Marc has since leveraged that experience and is now "The Big Cheese" at LoudMouse, a personal branding agency specializing in making some of the world's most inspiring speakers, authors, coaches, and entrepreneurs impossible to ignore. In this episode, Marc shares how his life has revolved around mastering the art and science of branding and marketing people, why personal branding is important for your business success. Figuring out what makes someone tick and how to get the rest of the world to fall in love with you, your service, what you stand for, making and you the 'chosen one'. Check out these episode highlights: 01:30 – Marc's ideal client: We mostly work with speakers, authors and coaches, and entrepreneurs. But also, we have some clients that are executives within existing companies or musicians and artists like basically anybody that wants to reach more people, make a bigger difference, and leverage their personal brand, their person, in order to do so. 01:54 – Problem he helps solve: Mostly, its results, like, they're not getting the results. They see other people, like, the Gary Vaynerchuk's of the world running around, you know, with huge audiences, growing their business, you know, by being out there speaking and whatnot. And they're just not quite getting those same results. 02:27 – Typical symptoms that clients do before reaching out to Marc: It's just like throwing spaghetti at the wall, you know, like something will stick, enough to keep you in the game. But it just becomes a very frustrating experience because there are people out there that aren't as good as me that are getting, much further than I am. My competitors are killing me, they're stealing my cheese, and yet I offer so much more value than they do. Like that kind of stuff, like, you know, where they just can't quite grasp the fact that others are doing better than they are, you know, considering their position. 03:36 – Common mistakes people make when trying to solve that problem: I think the mistakes that most people make is they find one aspect of it that they really like and then they throw all their, you know, all their attention on that. 05:02 – Marc's Valuable Free Action(VFA): Focus on all three of these aspects (identity, visibility, and authority), as well as consistency. Like consistency is real key when it comes to branding. 06:13 – Marc's Valuable Free Resource(VFR): Take this 90-second assessment to measure the effectiveness of your personal brand. Based on your score, you will receive a custom action plan from personal branding expert Marc Ensign: http://marcensign.com/assessment/ 07:12 – Q: "If I'm not a speaker, author or a coach, do I need a personal brand??" A:In this day and age, you know, absolutely. I mean,