Attract Your Ideal Customer by Speaking Their Lingo – In Just 7 Minutes with Jeffrey Shaw

 How to more accurately define their ideal customer Strategies to speak the Secret Language of their ideal customer How to maximize profits by attracting multiple audiences of ideal customers   Resources/Links: www.jeffreyshaw.com/invisible Jeffrey Shaw's Book: LINGO Sally Hogshead’s Fascination Advantage Assessment Summary   Jeffrey Shaw is the host of the popular business podcast Creative Warriors, a global speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible. In this episode of Marketing the Invisible, Jeffrey shares how uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Check out these episode highlights: 00:52 – Jeffrey Shaw as a business coach for entrepreneur 02:00 – Jeffrey describes his ideal clients 02:07 – problems that Jeffrey solve for his clients who were wasting their time working with the wrong customer 03:18 – common mistakes his clients do when trying to fix their problems 05:26 –Jeffrey’s Valuable Free Action (VFA): Define who your ideal customer is. 07:05 – Jeffrey’s Valuable Free Resource (VFR): Learn to write better. Visit Sally Hogshead’s Fascination Advantage Assessment 07:42– Jeffrey defines the 3 combination pieces to achieve success: Proven strategy + correct mindset + daily practices to create inward flow towards what you want Tweetable Takeaways from this Episode: “Good branding and good brand messaging attract your ideal customers and filter’s up the rest.”@jeffreyshaw1Click To Tweet “ (On finding your ideal client) If you think about it like a lighthouse, you want to be a beacon of light drawing in the right people ” @jeffreyshaw1Click To Tweet “To determine your ideal customer actually begins in actually looking at yourself first” -@jeffreyshaw1Click To Tweet