A Framework for Predictable Profit Growth – In Just 7 Minutes with Pete Williams

 Find out how to hit your stride and turn your business profitability around Learn how to overcome business struggles to stay afloat finding your own cadence on your business journey Discover how simple it can be to transform your business profits through Pete's framework Resources/Links: Grab Pete's book: Cadence: A Tale of Fast Business Growth Summary Pete Williams is an entrepreneur, advisor, and marketer who Forbes recently called, 'one entrepreneur today that every marketer should be modeling', while Inc. describes him as, a savvy marketing strategist. He's the author of 2018's Business Book of the Year, Cadence. In this episode, Pete shares how his framework helps business owners find their cadence in their business journey, turning their business profitability to grow sustainably and effectively. Check out these episode highlights: 01:25 – Pete's ideal client: Businessowners selling information, marketing online, or even selling consulting services. 01:56 – Problem he helps solve: Giving business owners a path to follow when it comes to growing profit.. 03:16 – Typical symptoms that clients do before reaching out to Pete: They get bogged down with tactics really quickly, as opposed to what's the strategy. 04:07 – Common mistakes people make when trying to solve that problem: They focus too much on traffic. 06:07 – Pete's Valuable Free Action (VFA): Stop thinking of your leads as being one bucket. And ask yourself the question, what is the micro commitment people are making between becoming a suspect in your business and becoming a buyer? 07:49 – Pete's Valuable Free Resource (VFR): Cadence: A Tale of Fast Business Growth Tweetable Takeaways from this Episode: “Stop thinking of your leads as being one bucket. Ask yourself the question, what is the micro commitment people are making between becoming a suspect in your business and becoming a buyer.” -@preneurClick To Tweet Info about our correspondent host: Travis has a background in sales, marketing, and strategy, and left the corporate world several years ago to start his own agency. As a copywriter by trade, his biggest skill is putting the right words, in front of the right people, at the right time. Travis has developed go-to-market strategies for grassroots apps to Fortune 500 and helped optimize up to $50k per day in Facebook Ad spend for one of the biggest startups in Asia. Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Travis Bennett: 0:09 Hi everyone and welcome to another edition of Marketing The Invisible. My name is Travis and I'm rocking it to you out of Yangon in Myanmar, proving you can be anywhere in the world and actually build a successful business. I'm joined today by Pete Williams. Pete, a very, very warm welcome. Pete Williams: 0:22 Thanks for having me, really appreciate it. Travis Bennett: 0:24 So where are you hanging out in the world today? Pete Williams: 0:26 I'm in not so sunny Melbourne at the moment. It's the start of spring here but it's been a bit overcast and crappy weather, but beautiful Melbourne. Pete Williams: 0:33 Good. Good. It's always good for a coffee, right? Pete Williams: 0:37 Absolutely. Coffee, food, and sport. That's the, it's the place to be for that. Travis Bennett: 0:40 Excellent.