7 Proven Steps to Superior Cash Flow – In Just 7 Minutes with Jeff Prager

 Learn how to explode your cash flow and pay yourself what you deserve without borrowing more or working more Learn how to get your cash flow back on track​ Discover how to develop a system for always staying cash flow positive Resources/Links: Checkout Jeff's Freebie: Email Jeff at [email protected], and he'll get you your cash flow calculator. Summary Would you like more cash in your bank tomorrow than you have today? Jeff Prager is the founder of Cash Flow Engineering, LLC. He is a retired CPA, author, speaker and former CEO/CFO, founder, and owner of several successful multimillion-dollar companies. He was one of the founders of Ashworth Golf Clothing, the CFO/partner of a large land development company and the owner of Strauss Homes, which was once rated as the second largest privately-owned home builder in Colorado and in the top 100 privately-owned companies of Colorado (2003). In this episode, Jeff shares how to develop a system for always staying cash flow positive. Check out these episode highlights: 01:54 – Jeff's ideal client: "I work best with companies and businesses or organizations that want to generate more cash flow, booster cash reserves, fund their growth and build the cash cow, and possibly even make their company attractive to a buyer." 02:15 – Problem Jeff helps solve: "The problems we solve are generating a cash plan so you can finally get control over your cash and damn near guarantee that you'll have more cash tomorrow than you do today." 03:24 – Typical symptoms that clients do before reaching out to Jeff: "When it comes to cash flow, business owners almost exclusively focus on symptoms and not solutions. For instance, they're always chasing cash. And at the end of the month, there's less cash in the bank than they had the last month, or they have one good month and it's followed by three bad months because they don't have any momentum." 04:59 – Common mistakes that people make before they find Jeff's solution: "They mistake revenue and/or profit for cash flow. Think about it, when you sell a deal, the money isn't yours until you collected it." 06:57 – Jeff's Valuable Free Action(VFA): "There are seven key numbers that can massively change the direction of your company. They are your number of leads, your conversion rate, your customer retention rate, the number of transactions per customer, the average price per transaction. The first five numbers generate top-line growth. But then you got to control cost, your variable cost, as a percentage of gross revenue, and your fixed costs which are nothing more than salaries, marketing costs and overhead. So, your first step is to triangulate on your seven key numbers over the next 90 days, because once you focus on these numbers, the magic happens. Unequivocally, just starting this process can be the best thing you ever did for yourself. And don't worry if it's not perfect, it will never be perfect." 05:17 – Jeff's Valuable Free Resource (VFR): Checkout Jeff's's Freebie: Email Jeff at [email protected], and he'll get you your cash flow calculator. 08:30 – Q: What's the simplest way to manage your business? A: Ask yourself,'Am I hitting my goal?' Tweetable Takeaways from this Episode: “When you sell a deal, the money isn't yours until you collected it.” -Jeff PragerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09