9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

In this podcast episode, we discuss how 9-figure brands are scaling their omnichannel advertising with universal attribution. Our featured guest on the show is Philippe Roireau, SVP of Go-To-Market at Northbeam.io. On the Show Today, You’ll Learn: What does attribution mean in e-commerce, and why is it essential. How to handle colliding data and get accurate conversion insights. What are the multiple tracking mechanisms for effective attribution.Why is data cleansing vital in the at...