116: Fundamentals of Digital Marketing Sprinkled With My Insider Nuggets: Part 2: Affiliate, Email and Social Media

One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part two on Digital Marketing, I'm talking all things affiliate marketing (and the differences to influencer marketing) and ...