#34 Nathalie Nahai - Marketing Psychology

In Episode 34 of "Marketing Mysteries" Philipp Kaul, CEO of vimabu talks with Nathalie Nahai, a web psychologist and best selling author of the book "Webs of Influence - The Psychology of Online Persuasion".  You may have realized that todays episode is in english. This is due to Nathalie, because she's from London originally. The Marketing Mysteries Podcast tries to really show you the newest concepts of online marketing and to talk to the highly asked guests in online marketing. Due to this claim, the episodes may be in english from time to time.Nathalie Nahai worked for the world's leading brands such as Google and Unilever and has got huge experience in Marketing as well as Branding & Psychology.We talked about her books, the limitation of choice, underrated insects, her podcast, eye tracking, f-shape pattern, writing the first book and much more.02:38 - introduction Nathalie Nahai03:58  - the name „Hive Podcast“06:25 - why do you work in marketing? 09:52 - Nathalies talents12:50  - how do you win your clients?15:20  - how to write a book18:06  - how many book have you written so far?20:25 - limitation of choice in regards to apple and Samsung phones22:43 - how would you set up your brand (Luxury Brands)25:23 - Marketing Mystery28:24 - chances and problems of personalized ads30:58 - importance of being liked by customers as a brand33:07 - Marketing Fail35:55 - eye shape tracking explained37:42 - Google, eye tracking and privacy issues38:30 - connect to Nathalie - website, books, podcast39:35 - what was your last podcast episode about?40:58 - outrolink to Nathalie's websitelink to Nathalie's Podcast "the hive podcast"Hier kommt ihr zu unseren Online Kurs "Handy goes Hollywood"Hier für unseren Newsletter anmeldenHier kommt ihr zu unserer WebsiteHier kommt ihr zu unserem YouTube Kanalvimabu auf Instagramvimabu auf Facebook