Mike Morrison: The secrets to building a profitable membership
Publishing Rebel - Ein Podcast von Malene Bendtsen
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In this week’s episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses.
Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been featured on the likes of Social Media Examiner, Huffington Post, and Net Magazine.
In this episode
- How Membership Guys came about
- The Apple app content marketing strategy
- The difference between membership sites and online courses
- Do you need to have an audience before launching?
- From audience to devoted community
- The number one factor that drives profitability
- The fallacy we struggle to accept
- The most transcendent moment of a membership owner
- Beyond the sale: The marketing flywheel
- Mikes #1 tip to make marketing human
- How to not lose sight of the person in front of you
