Why Omni-Channel Marketing Scores Over Multi-Channel Marketing with Rytis Lauris, Co-Founder and CEO of Omnisend

Rytis Lauris is the Co-Founder and CEO of ecommerce-tailored email and SMS marketing automation platform, Omnisend. He's a strong believer in lifelong learning. In this podcast episode, he shares with us that he believes ecommerce businesses do have unique opportunities to better personalize and better automate their marketing because they have a unique opportunity to gather as much data as they can about their customers and entire customer journey.