Digital Storytelling: How Does Erik Qualman Get It Right Every Time?

Erik Qualman and Shane Barker talk about the penetration of social media and its impact on brands. Erik shares how he ideated “The Social Media Revolution,” a video that has earned 30 million+ views so far. He also reveals the three factors responsible for the video’s success. In the later part of the conversation, Erik talks about digital storytelling. What makes a brand story compelling? That’s the question Erik answers, with a real example. Tune in to catch the conversation here: https://shanebarker.com/podcast/digital-storytelling-with-erik-qualman/