#EP159 - The Scale Up Season: Pricing Isn't About The Price. Melina Palmer, The Brainy Business

Send us a text Welcome back to episode 159 and the second instalment in the Scale Up Season. This week, we're joined by Melina Palmer, applied behaviour economist, podcast host of the Brainy Business and Author. Melina's latest book "The Truth About Pricing" discusses how pricing isn't just about price and the psychological factors to consider to make your customers buy. Jon had the chance to chat with Melina about what drives consumers to buy, how business can tailor their pricing stra...